An important question in any marketing and sales approach is: what are we actually selling? A pitfall is to get bogged down in the (technical) details of your product when answering this question, which the customer is not always interested in. To avoid this, it is advisable to develop a one-liner that reflects the core of your proposition. A one-liner is a short sentence that answers the following questions:
What is the problem the customer is facing?
What solution does your product provide?
What is the result of the customer using your product?
A concrete example: let’s say your company sells smart thermostats. The one-liner could be something like:
Saving on energy costs is now very easy – our 2024 Malaysia Telegram Users Library thermostats optimize your consumption and increase your comfort.
This one-liner then provides a compact answer to the underlying questions:
The problem: high energy costs and inefficient energy use
The solution: smart thermostats that help optimize consumption
The result: lower energy costs and increased comfort
The oneliner provides the basis for further marketing instruments that can BM Leads be developed. Starting with the website.
2. Sketch your site with a wireframe
Nowadays, customers who are looking for the solution to their problem almost always do so online. This Recently Updated Bulk SMS Pakistan that sooner or later they will end up on your site. If you do not have a site yet, or you want to improve the existing site, drawing up a wireframe is the right step. The wireframe shows the structure of the site in broad outline, without going into the visual elaboration. This way, the focus is purely on the structure and function of the website .
Most wireframes are built from a number
The header: the top part of your site, where you indicate what you offer.
The value proposition: the part of the site where you highlight the benefits of your products or services.
Also read: Powerful & effective: a marketing plan on 1 page
3. Design a lead magnet
If your potential customers get a good first impression on your site, that’s half the battle. Now it’s time to take it a step further: enticing the visitor to your site with a ‘lead magnet’. A lead magnet is a (usually) free tool that you can offer in exchange for the contact details of the potential customer. It can be an e-book , a video series, a live event or some other form.
