There are several ways to determine how your posts have performed on social media. The number of views, the CTR (Click Through Rate), the interaction frequency… But which metric best reflects the success of your posts?
The engagement rate
The astute reader saw the word or between ‘followers’ and ‘views’. The 2024 Philippines Telegram Users Library rate can be calculated in two ways:
Calculate engagement rate with followers
Engagement rate (ER) is a good metric to determine how interesting your audience finds your posts. ER not only takes into account the number of likes and comments, but also the number of times your post is shared. This number is then divided by the number of followers or views and multiplied by 100%, leaving you with an easy-to-interpret percentage.
Calculate engagement rate with views
Both engagement rates can be used for different purposes, depending on what exactly you want to calculate. The ER(V) gives Recently Updated Bulk SMS UK into how your posts are doing with your followers and the ER(v) tells you more about your reach .
What does the engagement rate calculate?
In short, the engagement rate calculates the percentage of people who BM Leads with your post. Who those ‘people’ are depends on which ER you use: the ER(V) or the ER(v). And which ER you use depends on your goal on social media.
When do I use the ER(V)?
With ER(V), you divide the number of interactions on your post by your number of followers. This measurement method does not take into account the number of views of your post. This means that you will measure how your current network (i.e., the people who already know you) engages with your content. Any new people you reach with your post are therefore ignored.
So why use the ER(V)? This is a great way to measure how loyal your followers are and whether your posts still meet their needs. If your social media goals are one or more of the following, then the ER(V) is a great measurement method for you:
Measure/improve loyalty
Maintaining the quality of your followers/network
Generate leads and/or sales
When do I use the ER(v)?
Is reach more important to you than your current followers, for example because you want to expand your number of followers or reach new people with your content? Then you use the ER(v), where you divide the number of interactions on your post by the number of views. This measures the percentage of people who have seen your post (and are therefore not necessarily a follower) and subsequently engaged with your post .
