By using AI intelligently, you ensure that you can deal with the diversity of issues extra flexibly. Because we both know: the assignment you receive today ‘from above’, can be turned 180 degrees tomorrow. It’s nice if you can go along with that, instead of going into panic mode.
Also read: Are Dutch jobs massively at risk due to AI?
3 Tips to Continue Delivering Value as a Marketer
Are you getting a little nervous now that you see your job as a marketer slowly disappearing due to AI? Then I hope the tips below will give you some extra peace of mind:
Tip 1: Don’t take everything AI says for granted
AI is super smart, but so incredibly stupid at the same time. Because AI 2024 USA Telegram Users Library from everything that is on the internet. There is also a lot of disinformation there. Undoubtedly also about your expertise or the sector in which you work.
So stay critical about all the output that AI gives you
A recommendation for your Google Ads campaign , a spell check of your email or ‘facts’ about a certain topic: not everything is correct.
Pink absenteeism (also called presenteeism), have you ever heard of it? It means that you continue working while you are less employable. And that increases the chance of actual (long-term) absence.
So it is better to call in sick preventively, then just keep going and hope that it will go away. Yet many people do the latter. Louis Goulmy tells you why we do this and what the price of pink absenteeism is.
Pink clouds
2. Google disables continuous scroll: the consequences for SEO and SEA
As many results as you want, without having to click: that was the idea behind the use of continuous scroll on Google’s results page. But they changed their minds. After only a few years, Google has turned the system off again, allowing marketers to rethink their strategy.
What is the consequence for SEO and SEA? Ferdi Tuinman explains it in this article .
3. 7 Notable AI Trends for the Second Half of 2024
It’s a cliché, but it’s true: developments in the field of artificial intelligence are BM Leads incredibly fast. One trend article about AI is not enough this year.
That is why colleague Tineke Pauw wrote an interesting long read with 7 striking AI Recently Updated Bulk SMS Austria for the second half of 2024.
AI trends summer 2024
4. Forget ‘write like you talk’: this is how you stay yourself in texts
Have you ever received or given the beloved communication advice ‘write as you talk’? Michiel van der Blij says about it: “I have often advised this to others, because their texts are so tough. And spoken language seems much more readable than written language. Seems, indeed. Because after 20 years of reflection, I come back to this advice.”
Why he comes back to this and how you can really remain yourself in texts, you can read in his article .
The how-do-you-sound model by Michiel van der Blij
The way you are, the way you should be and the way others are all influence your words.
5. Using ChatGPT as a copywriter: time gain or language loss?
Saskia Maaskant asked Google if ChatGPT will replace copywriters. She noticed that many articles are negative about ChatGPT. “It is seen as nothing more than a language model that cannot judge for itself, lies blatantly and where all texts look the same. You cannot use ChatGPT if you want to write unique content.”
