In Cheng Ai’s view, Douyin is the most popular short video platform for young people.
With the most active and young users. At the same time, the environment for interest e-commerce is also quite friendly. In Douyin, users can not only sell goods, but also listen to the brand’s story and proposition.
“ERDOS is a brand that grew out of the grassland. The endless vitality of the grassland has given the brand vitality. We trace the source of the ranch to let everyone feel our persistence in the concept of sustainable environmental protection. If you love nature, nature will give you better cashmere in return.
The innovation of outdoor traceability in scenes brings visual freshness and satisfaction
Users are willing to stay a little longer whatsapp number list for the “beauty”, and the brand and product stories have more opportunities to be heard.
“Fun Business” learn that compar with daily indoor live said that it will continue broadcasts, outdoor live broadcasts have better click-through rates and retention rates. Cheng Ai believes that this is mainly due to the richer interactive materials outdoors. A bouquet of flowers, a sheep, and even the weather can become topics for user interaction.
This year, many brands are trying to innovate the form of outdoor live broadcasting
In late September, fast luxury fashion brand UR chose to launch new autumn and winter products in the live broadcast room. UR join hands with gradual implementation of technologies Douyin Mall Super Brand Day and fashion m ia “Bazaar” to said that it will continue move the fashion show to the live broadcast camera. Mobile carriage stage, supermodel catwalk, trend interpretation by big names… Although there was no “123 link” promotion, the show with practical goods and fashion still “hard controll ” many consumers who were ready to buy autumn and winter clothes, and the total number of viewers for the entire live broadcast was nearly one million.
Interest in e-commerce, interest comes before e-commerce
Many merchants who have made achievements cayman islands lists in live e-commerce have said that the first step to attract customers in said that it will continue online business is actually content. Only by truly attracting users into the business field can the brand have the opportunity to convert with products. Nowadays, e-commerce has enter the era of inventory. It is difficult to gain traffic advantages by relying solely on “goods”. Only by creating content that users like to see and hear can we have the opportunity to hold the right to speak for traffic in our own hands.