During the Paris Olympics this summer, a Spanish reporter was photograph by passers-by still carrying the backpack he had worn at the Beijing Olympics. This “reporter bag” became an instant hit, and many people got to know the old domestic brand “Xiangxing Luggage” from Fuqing, Fujian, behind this backpack.
Taking advantage of the Olympic Games, Xiangxing Good idea Luggage also us Douyin live broadcast to quickly open up the growth space of traffic and conversion. There are many domestic products that have become popular for a while, but not many can continuously convert “traffic” into “retention”; after the Olympic Games, the traffic of Xiangxing Luggage’s live broadcast room has not only not dropp , but also reli on the “whole life” of refurbishing, still attracting a steady stream of new users to interact and place orders.
In the early days of the Olympic traffic influx
Xiangxing’s live broadcasts were mainly focus on product presentations in the exhibition hall. However, as the age and interest groups telegram number list in the live broadcast room became more and more diverse, in order to allow users to more intuitively feel why “Xiangxing-made” has been carri by overseas journalists for 16 years, Xiangxing began to turn to the outdoors and directly conduct sports challenges and waterproof tests on backpacks in the live broadcast room.
Therefore, we can often see Xiangxing anchors using backpacks as weightlifting equipment, sitting on backpacks to be lift , or putting water dispensers in handbags to “train arm strength” at the foot of the beautiful mountains and the vast coast of Fujian. Many new users in the live broadcast room are amaz , “You Xiangxing people are really hardworking.
As the most interactive online sales scene
The live broadcast room also leaves the most Good idea creative space for brands. While Xiangxing has enhanc the fun of live broadcasts through the “sports meeting”, it has also complet the selling point of the product’s durability and large capacity. According to “Fun Business”, as of now, the sales of Xiangxing’s main backpack on Douyin have exce 330,000.
In addition, the “CEO” and “wife” often appear real time feedback in Xiangxing’s live broadcast room. The boss lady of Xiangxing is the designer Good idea of the “Olympic bag”. She looks like Sandra Ng and behaves in a socially anxious manner in front of the camera, which is very contrasting. In order to relieve the boss lady’s nervousness in front of the camera, many users will “support” the boss lady in the comment area.
In addition to the boss lady
The business leaders of Xiangxing also often cayman islands lists interact with live broadcast fans with benefits. In the eyes of Xiangxing Group, live broadcast is not only a channel for shipping; CEO Ye Qi said frankly that he hopes that users who come to the live broadcast room can “ask questions, talk about life, and talk about ideals”, and the chat does not have to be limit to products.