When entrepreneurs lose their serious and cold The live broadcast aura and start to talk about topics with users at the center, it means that the right to speak is hand over to users. Consumers feel respect and valu , and naturally want to stay in the live broadcast room and become “loyal fans” of the anchor and the brand.
“Huoli 28” is an old Chinese brand that was reviv by a group of loyal fans. As an old brand selling laundry detergent, Huoli 28 had originally fad out of consumers’ sight, but last year it became a favorite of many consumers again thanks to the “liveliness” of three uncles in the live broadcast room.
Looking at the entire Douyin
It is probably difficult to find three “old special database anchors” of such high age in the “Vitality 28” live broadcast room. Netizens affectionately call them “Uncle with Glasses”, “Uncle with Bald Head” and “Handsome Uncle”. The three uncles speak in a slightly funny Trump accent and introduce laundry detergent with a sincere but slightly clumsy look.
The uncles don’t know much about the Internet, but they are willing to dance the “Three Little Swans” and “walk the runway” with brand logos in the live broadcast room, and try their best to meet all the “talent shows” request by consumers.
Last year, thanks to the real money support from Douyin netizens
Vitality 28 gradually retreat from the brink of bankruptcy The live broadcast and liquidation. Vitality 28 therefore also call its consumers “cloud shareholders”. In the daily updates of the account, Vitality 28 will regularly report to cloud shareholders, disclose the use of rewards, and changes in workers’ living welfare; it will also use abstract and playful ways to teach cloud shareholders how to avoid “Vitality 2B” and “Huodao 28” and other counterfeit goods.
The daily short videos of uncles updat on the official account have well taken over the attention of uncles when they are not in the live broadcast why contact centers need room, and also provid consumers with a communication space to express their feelings and brand suggestions. The likes and comments data of the “Huili 28 Clothing Cleaning Flagship Store” account are also much higher than those of ordinary store accounts. Nowadays, it is normal for uncles’ “life tidbits” to receive more than 10,000 likes, and the number of fans of the official account has soar to 11.73 million.
During this year’s “Double 11”, Huoli 28 rank among
The top 3 brands of personal care and cayman islands lists household cleaning products; Xiangxing’s main model of luggage also became a new “out-of-stock hot item” in the category. The new achievements of traditional domestic products have verifi that content creativity is releasing new momentum for e-commerce growth.
Eye-catching content brings a steady stream The live broadcast of traffic, live broadcasts are handl by services, and stores provide long-tail transactions. The demand in the transaction pool may be limit , but “good content” that never expires can always bring interest and attention.