continues to be one of the most influential social networks for businesses and online stores. With over 2 billion monthly active users worldwide and approximately 113 million in Brazil alone , this platform offers valuable opportunities to attract, engage and convert customers. But what should you post to really grab attention and generate results? In this article, we present 10 effective ideas for your online store to stand out on Instagram.
Important Facts About in Brazil
Active users: 113 million Brazilians use Instagram regularly.
What they’re looking for: Users are whatsapp number database mainly looking for lifestyle inspiration, product tips, promotions and educational content.
Peak times: The best times to post are The importance of an incentive program for physical businesses between 11am and 2pm and 6pm and 9pm , when there is the highest engagement.
Most accessed days: Tuesdays, Wednesdays and Thursdays are the days with the most interaction.
Preferred format: Instagram prioritizes short, interactive videos like Reels and Stories.
Marketing Trends for 2025
Humanized content: Brands that show b2b reviews club behind-the-scenes and real stories generate more connection.
Use of AI and chatbots: Fast service via Direct boosts sales.
UGC (User Generated Content): Posts made by customers increase credibility and engagement.
SEO for Instagram: Using strategic keywords in captions improves organic reach.
Integration: Brands that use Instagram Shopping achieve up to 30% more conversions .
Brand Presentation Posts
Share your story and values.
Introduce the team that makes the company happen.
Highlight behind the scenes and day-to-day operations of your online store.
Tip: Use authentic images and testimonials to humanize the brand.
2. Featured Products
Showcase your product details with high-quality images.
Make short videos with usage demonstrations.
Publish carousels showing different angles of products.
Strategy: Use the Reels format to present news and launches.
Social Proof and Testimonials
Share reviews from satisfied customers.
Post screenshots of positive feedback.
Record short videos of customers recommending your products.
Relevant fact: 91% of people trust online reviews as much as personal recommendations.
Tip: Create Stories highlights with only customer testimonials.
Polls and Questions in Stories
Create polls to interact with your audience.
Ask questions about preferences and opinions.
Use question boxes to clarify doubts about your products.
Tip: This increases engagement and generates valuable insights about your audience.
5. Behind the Scenes and Production Process
Show how your products are made.
Present the packaging and shipping process.
Share your business challenges and achievements.
Strategy: Authenticity creates connection and increases consumer trust.
Educational Content
Tips for using the products.
Step by step tutorials.
Relevant information from your niche.
Example: If you sell cosmetics, publish effective ideas skincare tips.Fun Content and MemesUse memes that relate to your niche Post funny gifs and pictures Create challenges or trends with a touch of humor Tip: Instagram prioritizes shareable and viral content.
Promotions and Discount Coupons
Share exclusive coupons with followers.
Announce flash sales.
Run “buy 2, pay for 1” campaigns.
Relevant data: Posts with words like “discount” or “offer” increase engagement by up to 70%.
9. Partnerships and Influencers
Create collaborations with influencers in your niche.
Share reposts from partners and customers.
Participate in joint campaigns.
Strategy: Influencers help expand reach and generate credibility.
10. Sweepstakes and Contests
Create challenges where followers have to tag friends.
Offer prizes that encourage participation.
Use simple rules to increase adherence
Tip: Giveaways increase reach and attract new qualified followers.
These are just a few of the 10 effective ideas that can transform your online store’s presence on Instagram. The key is to vary the formats, maintain consistency and monitor the results to adjust the strategies.
