Michelle de Zeeuw
from De Zeeuw Digital Marketing
Google tests AI Mode: a big leap into the future of search
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Google has rolled out another AI update. In the Netherlands, we are eagerly awaiting the AI Overviews, which will change the search results page. But in the meantime, Google is not sitting still. Google has announced that AI Overviews will be further expanded and that a new experiment has been started: AI Mode. What this list to data entails and what impact it has on search engine marketing, you can read in this article.
Expansion of AI Overviews
Users in the US have been seeing the AI Overviews block appear at the top of the search results page for some time now . This block provides an immediate answer to a search query, without having to open multiple websites. The AI Overviews block appears especially for more complex and long queries.
It’s a handy feature: you get an immediate answer, without having to search further. AI Overviews is not yet available in the Netherlands, but it looks like it will be rolled out this year (2025). Google is already testing in Germany, Switzerland and Italy, among others.
AI overviews Google
An example of an AI Overviews block
Starting March 5, Google rolled out Gemini 2.0 for AI Overviews. This is the importance of an incentive program for physical businesses a new update that allows the system to better handle more difficult questions such as programming problems and complex arithmetic questions. Google hopes that this will allow it to generate faster and better quality answers in the AI Overviews block.
New: AI Mode
In addition to expanding AI Overviews, Google is also testing a new feature: AI Mode . You will be numbers be able to enable this via a separate tab in Google.
AI mode tab in Google
When you perform a search, you’ll get an AI-generated answer, based on information from multiple websites that Google has access to. AI Mode allows users to ask extensive, multi-part questions. AI Mode then returns a bundled overview of relevant options, supplemented with comparative information and links for more information.
