As an example, Google gives a user asking about the difference in sleep tracking features of a smart ring, smartwatch, and tracking mat.
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It all sounds a bit like Bing Chat and GPT Search if you ask me. But of course, this allows Google to show more relevant and personalized search results. The AI in AI Mode can better understand nuances and questions and generate answers in real time, based on the most recent information from the search engine.
Currently, AI Mode is being tested through Google Search Labs and is not yet available to the general public.
Why is Google doing this?
Google indicates that people who search on Google often want direct answers to their questions, without phone number database lengthy searches across multiple pages.
In addition, competition plays a major role. AI tools such as ChatGPT are becoming increasingly popular and advanced. Google is trying to keep up with the competition and of course trying to keep users within its own environment for longer.
How does this change search engine marketing?
We’ve known for a while: traditional SEO strategies are under pressure . As Google answers be numbers more and more questions directly within the search environment, traffic to websites will decrease – and that effect is already noticeable. But this doesn’t mean that SEO is going away. My advice:
Focus on content that is picked up by AI. Create high-quality, in-depth and structured electric vehicle adoption undergoes content that is trustworthy and relevant.
Answer user questions explicitly . AI works with question-driven content, so make sure your answers are clear and well-structured.
Keep optimizing for search engines. AI is still getting its information from websites, so SEO remains crucial.
Are you ready for AI Overviews and AI Mode?
It is clear: Google is not sitting still. The search results page is already different than it was a few years ago and AI technologies are ensuring that it is once again being overhauled. AI Overviews are coming soon to Europe (and the Netherlands) and can answer increasingly complex questions.
