Gabriella Modderman
from Gabriella Media
Why Pinterest is an essential part of your e-commerce strategy
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How visible are you in search results? If you think Google and social media are two separate worlds, you have missed the latest search trends. Social media platforms, including Pinterest, have grown into powerful search engines. If you own a webshop, now is the time to capitalize on that.
Pinterest isn’t just a social network. It’s a visual search engine where users search for inspiration and products with purpose. Pinterest has 553 million monthly active users , and revenue growth of 18% to $1.15 billion in the latest quarter. This makes it an absolute goldmine for e-commerce, and not the place for gambling database passive scrolling, but for targeted product discovery and purchase intent.
In this article you will read how to optimally use Pinterest as a web shop owner. While your competitors are stuck in traditional SEO strategies, you make smart use of social search and visual findability.
Why is Pinterest such a miracle tool for e-commerce?
Pinterest is not your average social platform. It is a visual search engine where people actively kate muzzatti vp of human resources and talent search for ideas, products and solutions. The biggest difference with Instagram and TikTok? Users do not mindlessly scroll through their feed, but search for inspiration be numbers and are already busy with a purchase decision.
Some statistics
85% of weekly Pinterest users purchase products they spot on the platform.
Consumers spend on average twice as much on Pinterest as on other social media platforms.
Over 70% of users say Pinterest helps them decide what to buy.
In other words: if you are not on Pinterest as a brand or webshop, you are potentially missing out on thousands of euros in turnover. Pinterest’s turnover forecast for the first quarter of 2025 is between 837 million and 852 million dollars, so do the math!
