It is clear that Pinterest has big plans for the Netherlands. The recent appointment of Laurence Herman as the first Sales Director for the Netherlands proves that the platform is actively targeting this market. What does this mean for Dutch entrepreneurs?

More advertising options specifically for the Dutch market.
Integrations with local e-commerce platforms and retailers.
Focus on shopping behavior and seasonal campaigns, such as Sinterklaas, Christmas and the summer holidays.
Now is the time to get in, before competition increases.

Get Started Right Away With 5 Pinterest Ecommerce Strategies

How to make Pinterest profitable for your brand? Here are five proven strategies:

1. Use Rich Pins
Rich Pins add extra information to your products, such as price and stock. This greatly rcs data increases the chance of conversion, because users immediately see what they can buy.

2. Optimize your Pins for search traffic (SEO)
Pinterest works like a search engine, so make sure your Pin descriptions include targeted keywords. Use relevant hashtags and post your content to the right boards.

3. Create inspiring, branded content

Don’t just sell, inspire your audience. Pins with lifestyle images and context work better than flat product images.

4. Test with advertisements
Pinterest’s AI-powered Performance+ ads can automatically optimize your campaigns for jason signor chief executive officer the highest conversions. Test different visuals and calls to action to see what works.

5. Monitor and scale based on data
Analyze which Pins and boards are performing best and adjust your strategy be numbers  accordingly. Tools like Pinterest Analytics and Google Analytics help you spot trends and improve your campaigns.

Feature Pinterest Instagram TikTok
Purchase Intent Very high (active seekers) Moderate (impulsive purchases) Low to medium
Search functionality Advanced Visual Search Engine Limited Limited
Shoppable content Integrated in Pins Via Instagram Shopping TikTok Shop
Advertising Options AI-driven and optimized Strong targeting, but less shopping focus Growing, but above all influencer-driven
Instagram and TikTok are all about quick, ephemeral content. Pinterest works very differently: content stays visible for months or even years, because it functions like a search engine instead of a feed. So your posts don’t disappear after a few hours, they continue to generate traffic months after you upload them.