Now that we’ve covered tips for writing drip email marketing campaigns, what can you do to increase sales throughout your entire email marketing campaign? Let’s look at a few things we’ve learned over the years from developing our email newsletters.

1. Target your campaigns – find out what your potential customers’ needs, wants and fears are

Every email marketing campaign telegram database should have a very specific goal. It should be aligned with what your leads want, need, or fear so that you can connect with them emotionally.

• Wants: These are things your prospects don’t have but have saved on their wish lists. Do they want a better mousetrap? Are they interested in having fun? What are they willing to spend money on? And what do they want to learn?

• Needs: If your product meets the real needs of your leads, you gain even more persuasive power. Needs include food, shelter, water, clothing, and transportation. They may not need your specific brand, but they may choose your brand to meet their needs.

• Fears: This is where pain points come in. If you sell weight loss products, you might mention the fear of staying fat. Or maybe you sell software that helps you organize emails better. You might mention your leads’ fear of spending too much time in their inboxes.

2. Try to contact your potential customers using other channels, such as social media.

When it comes to growth hacking, you don’t want to divide and conquer. Instead, you want all of your channels 10 sales growth strategies for b2b saas companies to work in harmony.

For example, using Hello Bar, you can use your existing website traffic to promote your email list , then you can use your email list to promote your website pages.

Don’t forget about social media , though. You can funnel traffic between your social channels and other online resources.

For example, in your email campaigns, you can add “Follow me on Twitter” to your signature (with a link to your profile, of course). This is an easy way to subtly let people know that you are active on social media.

You can also send leads to whatsapp database social media through your website. Try adding a top bar to your site that invites people to follow you on Facebook .

3. Nurture your leads with amazing content before you sell anything

If you keep asking people to buy, buy, buy, they don’t listen to you. It’s like TV commercials. You take out your phone during a commercial break for your favorite TV show.

Instead of nurturing leads with requests to buy your product, teach them something valuable . Lead Nurturing: With Amazing Content.

Make a list of the top six questions you get from your audience, whether through customer service , phone calls , or other channels. Answer these six questions in six drip emails.

Be generous with your knowledge. Don’t be afraid to give too much away, because if you feel like you are, you’ve probably hit the threshold .