We would never send marketing emails that detail anything inappropriate or intimate. But we would love to share a funny anecdote or a story about a personal failure in communicating with our audience.

When you share your personal life, you create a connection with your followers. They can see themselves in your story and know that they are not alone.

Here are some thumb rules to help balance the personal information you share:

• Don’t tell your followers anything you wouldn’t tell your mom or dad.
• Avoid talking about other people unless you get their permission first.
• Avoid information that people can later use against you.
• Ask yourself if you would be comfortable with your children reading this.

If you still want to share your story, go ahead.

Tell exciting stories to entertain your readers, and don’t forget to use suspense.

A total of 62% of B2B marketers surveyed rated storytelling as an effective content marketing tactic.

There’s a reason for this. We crave tension.

That’s why we’re willing to sit in the aida model in marketing and advertising a movie theater for three hours watching a movie. Even if it’s not suspense, stories are built on suspense. Otherwise, why would people consume these stories?

If you have the ability to tell authentic stories and create tension, you will have great success with email campaigns.

Make your emails feel like an ongoing conversation between you and your prospect.

Some of the best emails from whatsapp database marketers read like personal notes from a friend or family member. They might look something like this:

• How to Grow Leads: Tactics and Expert Advice for 2024
• 35 Lead Magnet Ideas and Examples to Convert Visitors into Leads

Obviously we’ll have to end the phone number library letter with the promised advice, but you get the idea.

It’s okay to use familiar language. In fact, it can even improve your deliverability.

Email clients like Gmail and Outlook look for reasons to send your emails to the Promotions folder. You won’t find your way to the inbox if you constantly write like a marketer.

Try limiting complex graphics, embedded videos, and other large images. These are huge flags for email clients to ensure that the most relevant emails are delivered, rather than the ones users don’t want to read.