Are you unhappy with your social media engagement numbers ? Then it’s time to stop and review your strategies, don’t you think?

After all, a Hootsuite survey conducted in 2017 concluded that 2.8 billion people used social media by the end of 2016. That’s a lot of people for your company to ignore, isn’t it?

Social media is an extremely dynamic process. Created by people for people, it offers countless possibilities for attraction, engagement and loyalty. For this reason, it takes on new formats and trends overnight.

Keeping up with all the changes is no simple task, but amidst so many different profiles that like and share information on these platforms, it is possible to identify some trends that can guide strategies to achieve greater engagement on social media.

In this article, we will point out some trends that will help you create a successful plan and increase engagement on social media.

Social Media Engagement: Where to Start?

Many companies, when they create brother cell phone list pages, think that the secret to engagement on social media is to post every day, without carefully defining the profile of the material to be published. But this is not true.

Each type of company and industry has its own rhythm and type of posting. For this reason, it is necessary to carefully analyze the scenario and the profile of the audience and only then define what type of posting is most suitable for your page to achieve the desired objectives and also the ideal frequency.

In fact, engagement on social media is more likely to be achieved when you take into account not the number of posts, but the regularity of posts and the content presented.

In terms of content specifically, it is important to remember that if a comical or funny post can generate a high number of views and shares on a given page, that does not mean that a post with the same scope will have a similar effect on your company.

READ MORE: Social network for companies: how to choose the most suitable one for your business?

For this reason, having in-depth knowledge of the target audience is so important. This is what we call a persona in digital marketing. A wrong post can scare off followers, creating a crisis that is difficult to reverse in certain situations.

How to improve your company’s engagement on social media?

Good digital marketing performance products and services with good planning. And we’ll help you with this process! See how to improve your posts and, in this way, optimize your page’s engagement on social media:

Pay more attention to videos

The growth of platforms like YouTube india number list that video is the order of the day and has attracted and engaged consumers much more than posts with text and images.

According to a Cisco survey , by 2021, one million minutes (or 17,000 hours of video content) will be watched on Facebook every second. In 2017, when the survey was released, more than 500 million people were watching videos on Facebook every day.

There are a number of programs on the market that allow you to create your own video without much difficulty. We even wrote an article listing a number of interesting apps and useful tools. I think some of them can help you!