The acronyms SEM and SEO are widely used in the digital marketing segment. But can you tell us off the top of your head what each of them means and how the two are related?
Let’s start with SEM, which is short for Search Engine Marketing. This acronym corresponds to a set of techniques to promote a website in search results, whether it’s from Google, Yahoo or MSN.
This means that SEM includes both free (organic) and paid strategies, the famous sponsored links or ads, to reach the much-desired first page of Google.
SEO is the abbreviation for Search Engine Optimization , that is, the use of tactics to improve the performance of your website and achieve good positions in search engines, but organically, that is, without paying anything to Google.
Want to understand the difference between SEM and SEO in more depth? Then, keep reading our article and learn how to use SEM and SEO techniques to gain visibility on the internet.
Why use SEM and SEO techniques?
What company doesn’t want to be at the top of europe cell phone number list search results and be easily found by its consumers?
By improving your company’s positioning on search engines, you increase traffic and visibility of your products/services and chances of improving sales results.
In practice, we know that this is not easy.
There are two ways to get a website to appear in Google search results:
- organically, that is, without paying. Google itself has its own rules for checking the most relevant sites to meet each user’s search;
- paying for ads, also called sponsored links.
Let’s understand better how this works.
Sponsored links
We have seen that the acronym SEM structure of the new website interface all strategies to make your website appear in search results. This includes sponsored links.
You know those results that appear at the top of the featured page on Google? Notice that they come with the word “ad” discreetly next to them. These are sponsored links, that is, the companies that are there have paid to occupy that space.
These ads are through the Google Adwords platform. It allows you to find out which terms and expressions are most searched for by users and use them in the keywords that activate the ads.
Payment for the ad is through Pay Per Click (PPC). This way, you do not pay per impression, but only if an interested user actually clicks on your ad in search of more information.
The great advantage of sponsored links is the quick return. When you put the ad on air, you can immediately monitor its performance and measure the results. You can also stop the campaign whenever you want.
TO LEARN MORE ABOUT GOOGLE ADWORDS, CLICK THIS ARTICLE HERE .
Organic Search
You already understand that when it india number list to strategies to organically place a website in search results, we are talking about SEO.
Organic search results are those that appear just below the sponsored links. In this area of the page, you don’t need to invest to appear, but you do need to compete with thousands of other brands interested in attracting customers.
However, in order to stand out in organic searches. There are a series of measures that must to make your website more user-friendly and thus encourage Google to give you more visibility. This series of measures is SEO.
This strategy consists of a series of questions that Google evaluates on your website to determine whether it is relevant and attractive enough to top the organic results of searches made by the user.
