Customer Relationships: In today’s digital age, these two words carry more weight than ever.

Therefore, managing these relationships becomes even more critical. Companies need a robust customer relationship management (CRM) tool to:

potential and existing customers.
Develop and improve customer success processes.
Nurture relationships to retain customers.
Increase return on investment (ROI).
However, not all organizations have the resources to invest in an expensive, specialized CRM tool or software. You may also not need a CRM system or are looking for alternatives in the SaaS market.

You don’t need to go that far. There’s a solution right here, in your system, and it’s accessible with just a few clicks.

we’re talking about Google Sheets

In this blog, we’ll explain why it can be a good alternative to CRM tools. We’ll also discuss its pros and cons, how well it fits your business, and how to telemarketing data get the most out of a Google Sheets CRM.

So, if you’re a small business owner or just looking book your list for a cost-effective and simple CRM solution, read on to find out if Google Sheets CRM is the right choice for you.

What is a Google Sheets CRM?

A Google Sheets CRM is essentially a customer relationship management tool based on Google Sheets. It allows businesses to organize khb directory and manage their customer data in a spreadsheet format, like Microsoft Office Excel.

But what makes Google Sheets even better is that it’s an online tool. Multiple team members can access the same document at once, collaborate on updating customer information, and manage lead data in real time.