A landing page is created to solve a specific business problem. To create a successful landing page, you need to know your audience and conduct research into its needs. The structure and content of the page are adjusted to the goals of the target audience. After that, you can quickly direct the visitor to the target action, be it an application, registration or purchase. Let’s consider the main tasks that the landing page solves.
Increase conversion
The main task of the landing page is a high indicator of how whatsapp number list many page visitors became customers, left a request or made a purchase. The landing page conversion is higher than that of standard sites, because all its components are configured to attract attention and encourage action. If the title, USP and buttons are composed logically, the landing page works for business.
Clear content, structure, and a bright call to action — all of this works toward one goal. For example, contextual advertising brings those who are already interested in the offer to the landing page and directs them to the action button with minimal distractions.
Lead generation
Landing pages are used to generate leads, i.e. to obtain 16 interesting digital marketing apps you need to know about contact information of potential clients, such as email. A simple application form, a clear description of the value of the offer and a user-friendly page interface allow you to collect more leads. If the landing page’s task is to encourage the user to leave their data, then well-developed content and cases with positive reviews will make this easier.
Landing pages are most often used to collect email addresses, phone numbers, or other information needed for further communication. Successful lead generation is not only new contacts, but also effective continuation of interaction with the audience.
Attracting traffic
A landing page helps attract traffic from different channels, such mobile lead as contextual advertising, social networks or email newsletters. It is important that the information on the page meets the expectations of users who came through advertising. If the landing page is created taking into account the audience’s request, it converts visitors into leads. Read our article to learn how attention to customers affects a company’s income .
The landing page can be used as a transitional link between advertising and the main site or offer. To attract traffic to the main site, a lead magnet works there, which contains informational content. Strong calls to action help convert visitors into leads.
