Sales cycle. Building a sales cycle in the B2B sphere is much more difficult. Buyers hesitate for a long time: about the ne to buy or which commercial offer to choose. Often, their financial budget is limit. Therefore, they study different options longer, calculate risks, test the product. The spe of closing a deal depends on how well the company has studi its target audience and how it has built the sales process.

In the business-to-consumer segment, the transaction cycle is much shorter. Customers can make decisions quickly and even spontaneously, so there is no ne for lengthy negotiations.

2. High transaction cost

In the business-to-business model, companies invest large sums in the purchase, since equipment, services, and other solutions are more expensive than regular goods.

3. Promotion and sales strategies. In B2B, all strategies are aim at demonstrating expertise and closing buyers’ problems. Therefore, companies country email list ne to create personaliz offers, pay attention to content marketing , share cases and customer reviews. In B2C, marketing is aim at a wide audience. Therefore, mass advertising campaigns are us for promotion. At the same time, marketing costs in B2B and B2C heavily depend on the market niche.

4. Making a purchase decision

 In B2B, purchasing decisions are made by several people. Managers at different levels of management participate in the discussion, they think 20 useful digital marketing tools for your business about how the chosen solution will help the company. This should be taken into account when developing a sales strategy. In B2C, the client buys a product bas on personal preferences and nes, but in B2B, the product is complex, so it is carefully studi before buying or ordering.

5. Support and service. The relationship with customers does not end with the sale. They are usually offer service support, technical support, training or ongoing quality service. After-sales service is a key factor in customer retention. In B2C, it is also important for work, but not as much.

1. Search for potential clients

The first stage of the business-to-business sales cycle begins trust review with prospecting. Various methods are suitable for this: participation in exhibitions, use of good expert content, paid advertising or an affiliate program. The goal of this stage is to collect the maximum number of phone numbers or email addresses of people who will be interest in the offer.