Second, video content creation has become mobile, engagement-based, and format-agnostic. While fans used to interact with videos by liking or subscribing to channels, they can now easily create content using their mobile phones and upload their own take on popular trends. This means the creator universe is growing daily.
These changes present marketers with new opportunities to fax lists tell fresh stories and connect with audiences in innovative ways. However, they will need the right tools and strategy.
Fortunately, the AI revolution is in full swing. This tool allows you to combine your thinking and creativity with the depth, breadth, and magic of Google’s AI-powered advertising solutions on YouTube.
Below, we’ll detail three ways you can leverage Google AI to boost your video marketing.
Connect at all times, on all screens and in all formats
People’s viewing habits can be complex, but reaching them on YouTube 16 interesting digital marketing apps you need to know about doesn’t have to be. Google AI already powers much of what people love on the platform, from showing content they’ll like in their home feed to supporting accessibility features. It also powers the advertising solutions that help you run your business.
To take advantage of these solutions, start with creative assets that tell a unique story about your brand. Then, think about your marketing objective: Is it to generate awareness, drive consideration, a call to action, or all three? Video campaigns powered by Google AI can deploy your ads by custom-combining YouTube formats and displays, determining your unique mix based on your input and business goals. It does this by analyzing a variety of signals, such as how many ads viewers have watched, how they typically interact with them, and the time of day they do so.
If your goal is to generate brand awareness, opt for video philippines numbers reach campaigns , which use Google AI to help you reach as many people as possible in your ideal audience for the lowest possible price. These types of campaigns require less time and guesswork, delivering better results for your brand.
Research shows that AI-powered video reach campaign combinations achieved an average ROI of 271%, or 3.7 times higher, than manually optimized campaigns.
Find your customers at the times and places where they are most engaged.
Once people discover your brand, they’ll spend time researching it. Google’s AI can help generate results during the consideration phase, a phase that’s more important and far less predictable than ever.
Because people learn about your brand and take action at different speeds and in different ways, the decision to purchase can be made at any time.
Recent research from Kantar shows that 40% of consumers are in the consideration phase. They also take their time making purchases: 77% of those who made a decision took up to six months to do so.
