Email deliverability is a common challenge for businesses. Because if your email ends up in the spam folder or is blocked entirely, your customers won’t see the deals or engaging content you have to offer. Low deliverability can lead to high bounce rates, missed opportunities, and ultimately wasted marketing efforts. At this point, one of the best ways to protect your email marketing campaigns and increase deliverability is to invest in a dedicated IP address.
What is a Dedicated IP Address?
A dedicated IP address is a unique, static the southeastern united states was affected IP address assigned to a specific user, business, or organization. Unlike a dynamic IP that changes periodically, a dedicated IP remains the same over time. This is especially important for larger organizations that need to maintain their sender reputation or email marketers who send high volumes of emails. It’s unique to your organization and helps ensure that your emails are sent from a recognizable and consistent address.
Dedicated vs Shared IP Addresses
When you use an email marketing platform, you have two options: sending emails from a shared IP address or a dedicated IP address.
With shared IP, your email campaigns variety of tools to increase leads and conversions are sent from a pool of IP addresses used by multiple senders. Often, multiple users from different businesses send emails from the same IP address. This is a more economical choice, especially for smaller email senders, as the costs are shared between multiple users.
However, the downside of this is that the actions of other senders can affect your email deliverability. If another sender using the same shared IP sends spam or low-quality emails. A this can negatively impact your sender reputation and increase the likelihood of your emails being flagged as spam.
A Dedicated IP is yours alone. Only your text services email campaigns will be sent from this IP address, and you have full control over your email reputation. Since you are the only sender on this IP, you don’t have to worry about. A other users’ actions affecting your email deliverability.
A dedicated IP is especially beneficial if you send a high volume of emails. A and want to ensure consistent inbox placement. However, a dedicated IP comes with more responsibility.
You need to maintain a positive reputation by consistently sending high-quality, spam-free emails. If you don’t, your dedicated IP could develop a bad reputation, which could hurt your email deliverability.
Why Is Dedicated IP Important for Email Marketing?
One of the key factors that influences whether your emails end up in your inbox or spam folder is. The reputation of the IP address sending the email. Internet Service Providers (ISPs) track the behavior of incoming emails and assign a reputation score to each IP. This score is based on factors such as:
- Email volume: ISPs expect a certain volume of emails coming from a dedicated IP address. Basically, they need at least 150,000 emails per month or 5,000 emails per day. If you send below this threshold, ISPs may not have enough data to build a reputation for your dedicated IP.
- Sending behavior: Consistently sending high-quality, non-spammy emails can build your IP address reputation. Conversely, sending low-quality emails can damage your reputation and lead to lower inbox delivery rates.
