In the context of a website, conversion occurs when a passive user turns into an active one, performs a specific, expect action. What this activity is suppos to be depends on the specifics of the website, the purpose of the business, and the expectations of the website owner. Conversion types There are two basic types of conversions macro conversions and micro conversions. Macro conversions are the main goals that the website owner strives for. From the site owner’s point of view, these are primarily making a purchase, registering a customer account.
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On the other hand, micro conversions are smaller and less significant activities, which, however, in the long run can also lead to a satisfactory macro conversion, a sale or establishing cooperation. The most common micro conversions are clicking a link, leaving contact details (socall sales lead), subscribing to the newsletter, clicking a banner, popup, ebook download, liking the company’s page on social mia, sending an inquiry, using phone number list the “search” magnifying glass on the website, sharing an article, infographics, etc. by the user, watching a video on the website, will remain on the website for a certain period of time, displaying as many subpages as possible during one session, displaying the key subpage of the website, filling the form, leaving feback.
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In the case of an online store, you can also mention create an account, login, adding a product to the wish list, selection of size color product variant, adding a product to the basket, adding a product review, downloading a PDF file with a more detail product description. As you can see, from each other Book Your List each website owner may require different actions from his website visitors. However, they must always be clear, specific and measurable. Thanks to the correct definition of conversion, you will know what factors to measure and which ones to pay attention.