Every digital marketing action can have its performance measured through a conversion rate . Do you know what this is?
Conversion rate is a series of numerical results that help companies and marketing and sales professionals evaluate whether strategies are bringing the expected results or not.
Nowadays, it is still very common to find companies in the market that spend a lot of money on marketing actions, without knowing exactly how much return they will get on all this investment. Attitudes like these are like shooting in the dark and will certainly not produce the desired results.
In this article, you will learn more about the importance of the conversion rate and how the information it provides can influence digital marketing actions.
What is the conversion rate for?
Some people think that conversion middle east mobile number list are only used by sales teams, but that is not true.
The information in the form of numbers that the conversion rate presents is capable of measuring the performance of any digital marketing action. Therefore, the graphs can show, for example:
– Followers liked a specific post on social media.
– Number of people who filled out a registration form on the website.
– Number of leads who downloaded an e-book
. – People who purchased a product through your ad
. – How many people clicked on the call to action on a landing page.
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Conversion rate data can also show the increase in followers of a fan page, the number of shares of a promotional video published on Facebook, among other possibilities.
The conversion rate presents the results based on a campaign’s KPIs ( key performance indicators). They are defined before the campaign even goes live, since they are the basis of the scope of the campaign to be created by the digital marketing team.
What to do with conversion rate numbers?
The tables and graphs generated will why are calls to action important those responsible for digital marketing strategies with regard to the performance of actions.
If the numbers presented are within the expectations of the company and digital marketing professionals, it means that the campaign achieved its objective. This may be a good time to develop more similar actions, with new resources, to achieve even greater goals.
If the tables show numbers below expectations, it will be necessary to bring the team together to review the campaign, identify the error and define new directions.
It is worth remembering that there is no set frequency for obtaining the conversion rate. It all depends on the strategy being created. The report with the numbers can be weekly, biweekly, monthly, bimonthly… It all depends on the needs of the campaign.
Conversion rate and sales funnel
In general, the conversion rate india number list the digital marketing sales funnel . In other words, the numbers will show the conversion of visitors into leads, leads into opportunities, and opportunities into customers.
