Do you think that social networks can be manag between one break and another of your work, or by a friend of yours who has a Create a social media personal page with a few followers?
Managing company social networks is a professional task, which studies your business and chooses for you the best way to communicate.
Skills ranging from storytelling to project management, through graphics and copywriting are requir.
Nothing that can be improvis!
Why is social mia consulting necessary?
Today, when you search for information about a brand, you no longer go to Google, but directly to Facebook. You can easily imagine the consequences of your absence on this social network: your customers will turn elsewhere.
This is why it is necessary to turn to a social mia marketing agency that is able to develop social mia consultancy that includes an itorial plan and .
A social mia agency must analyze the audience of the social pages, that of its competitors, and study a plan that is able to increase the fan base but above all improve the perception of the brand in the eyes of the consumer.
Only after doing this can the launch advertising campaigns aim at obtaining leads and ultimately making sales.
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Social mia consulting therefore plays a fundamental role in building new sales channels, capable of attracting a new and fresh audience.
The different types of posts in a social mia itorial plan
Managing a business’s social network means representing it in a public square: the only difference is that it is a virtual square.
You must therefore know how to speak in public, communicate the company’s values, obviously avoiding making missteps, but above all be able to achieve a specific goal with each individual post.
So, how do you populate a social page?
Branding post: is a post that is aim at an audience that does not know the company well, aimed at introducing itself and illustrating the characteristics and value that the company offers
ucational Post: an “ucational” post, which aims to communicate valuable content to the fan base. A sort of “gift” to users in the form of tips, free lessons or suggestions
Post engagement: is the post ghana whatsapp number resource that aims to stimulate user involvement, by asking direct questions or surveys, asking followers’ opinions on a topic, to increase interaction.
Post offer: is the commercial post, which aims to push the pure sale. Contrary to what you might think, not all posts in the social media itorial bh lists plan have to be commercial, on the contrary!
Social proof post: is a post that shares a review or appreciation from customers. It increases the positive perception of the brand and can also push the undecid to buy!
This strategic level subdivision then coexists with the different formats that a post can take: images, video posts, carousels, polls and much more, not to mention the formats available in Facebook campaigns!
A social mia itorial plan must include all these elements, but create a common thread that can identify the company.
What is the strategy?
At the base of a social miaitorial plan there is a precise strategy, which aims to achieve different objectives. It could be fanbase growth, customer loyalty, contact requests, but in general all these micro-objectives are part of a larger objective which is brand awareness.
A faithful story, which is the counterpart of sponsor posts.
The reach problem
Today, social mia—with the exception of TikTok, which is still in its growth phase—is saturat with content. Since the algorithm tends to favor content from friends over companies, it means that only a small portion of your fans actually see your posts in their fe.
For this reason, it is unthinkable to obtain results in terms of growth with only organic management of social mia: even with the best social mia itorial plan, it will be necessary to sponsor at least one of these posts every month.
But don’t worry! We’re not talking about big budgets: with the right targeting, a local business will find itself spending a few dozen euros for a sponsorpost.
This doesn’t mean that it’s useless to spend time creating organic posts, on the contrary!
Your brand must establish a relationship with its followers, a relationship made of valuable content publish constantly, columns, advice, insights and everything that can interest the user about your world.
A world in motion
Creating a social mia itorial plan today is very different than it was a few years ago. The rules are constantly changing: the reach changes, the image format changes, the portion of text visible to the user changes, the video display changes… to keep up with it you ne a full-time job!
This is why we are constantly engag in online training courses or around Italy: we always try to offer the best to our small businesses, just like we do with ourselves!
