There is an exemption from the new anti-spam update if they are sending to corporate email accounts running on Google.

Google Workspace inboxes are email accounts managed by businesses or educational institutions that reside on Google servers. While it was initially unclear whether the bulk email restrictions would apply to Google Workspace accounts, Google eventually confirmed that they do not.

Email sender guidelines do not apply to videos and cartoons that children watch and play not only harm children’s messages sent to Google Workspace accounts. Sender requirements and Google sanctions only apply when sending email to personal Gmail accounts.

Do Google and Yahoo’s Email Anti-Spam Updates for 2024 Only Affect Bulk Senders?

Although the initial regulations are primarily shave and get a haircut aimed at bulk senders, all senders should be aware of the requirements and adapt these rules to their own email strategies.

Google’s view on this is pretty clear. If you’ve ever sent a large volume of email (more than 5,000 per day) from your primary sender domain, you’ll be permanently labeled as a bulk sender. Yahoo, by contrast, doesn’t have a more specific definition.

What Not to Do When Sending Emails After Email Anti-Spam 2024 Updates

Following Google and Yahoo’s sender  whatsapp database brazilrequirements, as an email marketer you should avoid the following when sending emails:

• Forget @googlemail – Google has changed its DMARC policy to “p=quarantine” so sending from addresses like @gmail or @googlemail will no longer be allowed.
• Avoid mixing different content objectives – Avoid mixing different types of content within the same message. For example, avoid including promotions in sales confirmation messages.
• Don’t spoof domains – Never spoof other domains or senders without explicit permission. Engaging in this type of practice, known as spoofing, may cause Gmail to flag your messages as spam.
• Don’t buy email addresses – Avoid buying email addresses from other companies as this can lead to unwanted messages. Sending emails to people who haven’t given their consent can significantly increase the risk of being perceived as SPAM by recipients and Internet Service Providers (ISPs).
• Don’t forget about default opt-ins – Be aware of restrictions on automatic opt-ins in certain countries and regions. Ensure compliance with local regulations before implementing such practices. Consider adopting Double Opt-in methods as a safer alternative to default opt-ins.

Frequently Asked Questions

1. What happens if you do not comply with Google and Yahoo spam updates?

If you think you can ignore these updates and maybe Google and Yahoo won’t actually do anything about it, think again. Failure to comply with Google and Yahoo’s spam updates could result in your bulk emails being blocked, delayed, or redirected to spam.

2. Will Google’s sanctions be different from Yahoo’s?

Gmail and Yahoo largely coordinate on this practice. There are two differences, with Yahoo “recommending” a rua tag containing a valid email address for sending DMARC reports. They have not stated this as a requirement, but it is possible that this could have an impact on deliverability to these inboxes.

Additionally, Gmail and Yahoo classify a bulk sender as any domain that sends more than 5,000 emails to their respective inboxes in a given day.

3. Over what time period is the spam rate calculated?

Inbox providers haven’t given exact timeframes for how this metric is calculated. In general, consistently high spam rates, spikes in spam rates due to fraud, or . An exceptionally poorly performing campaign will see higher filtering.

4. What does one-click unsubscribe mean?

One-click unsubscribe refers to a button that can appear at the top of an email in the inbox. This allows email recipients to unsubscribe from emails without leaving their inbox.

5. Are Google and Yahoo planning to enforce stricter enforcement of DMARC?

Google and Yahoo haven’t laid out a specific plan or timeline for additional requirements, but moving to quarantine or reject policies would make sense given that these requirements are intended, in part, to reduce phishing. Taking steps to implement these stricter policies will improve your email performance and make you more prepared for future changes.