grow your businessgrow your business Employee loyalty refers to all the actions that companies carry out to maintain long-term relationships with their customers and employees. This has multiple benefits and, in this article, we will review some of them along with 5 strategies to carry out if you want to retain your assets.

What are loyalty strategies for

Loyalty strategies serve both to increase phone number database employee brand sentiment and motivation. In the case of customers, they serve to encourage them to make purchases and continue consuming in the the importance of an incentive program for physical businesses company. In other words, in the case of customers, they serve to increase purchases and in the case of employees, to increase sales . That said, there are multiple loyalty strategies and, naturally, each will have its specific objectives and goals.

Gifts and discounts for customers

Creating product catalogs where customers b2b reviews club can accumulate points with each purchase made is a good way to increase consumption. In fact, not everything necessarily has to be linked to purchases. You could also make it possible to earn points by doing extra tasks such as leaving a positive review on Google, creating an account… This helps everything seem more varied and customers have the option of amassing some points quickly.

The points would be redeemable for free products or discounts on items. We need to think about who our target audience is and what we think they might like and be motivated by.

Loyalty strategies

Establish levels and categories

People like to be made to feel special. That is why, in the strategy of gifts for points that we mentioned before, it would be convenient to add some kind grow your business of level system . By completing tasks or accumulating points, you gain experience that would help you move up a level/category and access better and bigger incentives.

Gifts and incentives for employees

We have previously discussed how employees of a company. With a loyalty plan tailored to them. Would have the possibility of accumulating points with each sale . However, we do not have to limit ourselves to conversions, since jobs other than sales or commercial do not fit these requirements.

We can make it possible for employees to accumulate points by completing certain tasks and meeting previously established objectives.

Create a good interface and platform

Our loyalty program must be clear after just 10 seconds of looking at the interface of the website or app that makes it up. This interface must be clean, simple, clear and concise . Sometimes less is more and, in this case, we must be clear about this in order to try to create a design that does not overwhelm at first glance.

Offers guarantees

We are in a time when a lot of buying is done online and remotely. This has its drawbacks, usually meaning that you won’t be able to see the product until it arrives at home. People want to feel secure when they buy and one way to gain customer trust is to ensure this with company policies .

We guarantee the best price, fast delivery, the best quality … These are slogans that can define us as a company and create a differentiator from the grow your business competition. This gives us the opportunity to attract more people and build loyalty. However, we must make sure that we keep these promises so that they do not have a negative impact on our image. We must remember that this is a loyalty process…

Loyalty strategies

The importance of improving the loyalty strategy

Whatever your business they may be. We must bear in mind that it is a project that must be constantly updated . It is not a system of points-based gifts that we can just launch. We must gradually look at the feedback and try to constantly. Improve it to make it used and attractive to the greatest number of people (within our target audience).

Changing the types of gifts, incentives, tasks, the number of points that these tasks give you… These are just some examples of values ​​that can change throughout the life of the program.

Loyalty strategies in Promofidelity

At Promofidelity we specialize in offering complete solutions for managing loyalty strategies. We target companies that seek to incentivize and motivate through rewards programs, to strengthen their commitment to the company.