Standard Pins: the most commonly used Pins, consisting of an image and a short description
Rich Pins: Pins with additional metadata, such as pricing information, availability, and product details
Video Pins: Moving content that generates more engagement and is ideal for storytelling
Idea Pins: Multi-page Pins that you can use as mini-stories with videos, images and text
Shoppable Pins: Directly clickable Pins that allow users to purchase products telegram number database without leaving the platform
How Brands Use Pinterest Successfully: Practical Examples
Brands big and small are using Pinterest to grow their sales and brand visibility. Here are a few inspiring examples:
IKEA: Inspires users with interior design ideas and shoppable Pins that lead directly to product pages.
Etsy: Uses Pinterest to promote handmade and vintage products , with a strong focus on SEO-optimized descriptions.
Sephora: Use Pinterest as a beauty advice platform and drive traffic to tutorials and product pages.
Spotting trends easily
Pinterest is an easy place to spot trends. Below you can see that ‘ making a sourdough starter ‘ is hot and happening again . In response to this, an extra board has been created, so that the increase in traffic is optimally used:
sourdough starter growing trend on Pinterest
Also read: The social take-aways from McDonalds, Albert Heijn, TikTok & Pinterest
board with pins for making sourdough bread
How Advertisers Benefit from AI-Driven Pinterest Ads
Pinterest is expanding rapidly in the advertising market. And it definitely shows! With the be numbers Performance+ suite, they use AI to automatically optimize ads for conversion. This means that your ads are visible to the right people and appear at the right time. Ideal if users in your target group are just in the purchasing process shiro gnanaselvam executive vice president and chief operating officer and ‘coincidentally’ see relevant ads. The advantages?
Automatic targeting based on search behavior and preferences.
Higher conversion rates than traditional social media advertising.
Instantly measurable ROI through integration with Shopify and other e-commerce platforms.
Many entrepreneurs still use Facebook or Instagram as their primary advertising channels, but miss out on a buying audience. While the average conversion rate on Facebook ads is around 1-2%, and Instagram ads achieve an average conversion rate of 1.1%, conversion rates on Pinterest are often higher. On average between 2 and 5%.
This is because users are actively searching for products and are less distracted by other social interactions, which significantly increases the likelihood of purchases.
Pinterest vs. Instagram vs. TikTok: Which Works Better for Ecommerce?
You might be thinking: cool, but I already have a social media strategy on Instagram and TikTok. I don’t want to discourage you, but it’s still smart to see if Pinterest can contribute to your success. Check out this comparison:
