Every second Internet user in Russia logs into Telegram every day. This messenger definitely has a target audience ready to buy your product. You just need to identify it, interest it and motivate it to buy. And you can do this with the help of Telegram newsletters. They will allow you to tell about promotions and discounts, prove your expertise, announce new arrivals, notify about changes in the company’s work and solve many other problems.
The article explains why businesses should use Telegram newsletters, what mechanics are suitable for different tasks, and how to launch a Telegram newsletter from scratch.
How do Telegram mailings work ?
Telegram strictly combats spam, so mass whatsApp number database mailing in private messages without the consent of users is impossible. However, you can segment the audience and send messages via a chat bot.
In this case, the process of interaction with the audience will look like this:
Users navigate to the chatbot and give consent to receive messages from it.
This is how they get into the mailing list.
Now you can divide your base into segments and send newsletters via a chat bot in Telegram.
Why you should try Telegram newsletters
1. Telegram is one of the most popular messengers in Russia
Telegram ranks fifth in the overall ranking of Russian Internet resources by monthly audience. In January 2025, the number of people who visited Telegram at least once a month reached 90.6 million . A year earlier, this figure was 83.7 million.
According to MediaScope data for October 2024, 51% of Russian Internet users use the messenger every day .
Telegram is visited by users of all ages. The age of the main audience is from 25 to 44 years. At the same time, for groups under 25, Telegram is the #1 platform in terms of daily reach (data from Mediascope) .
These numbers indicate that a significant portion of your audience may be using Telegram, and with the right communication strategy, sales can be generated through Telegram newsletters.
2. Telegram has a high message open rate, and users spend a lot of time in the messenger
According to the Mindbox service , the median complete marketing roles artifacts ceremonies Open Rate for email newsletters fluctuates between 10-27% depending on the company’s field of activity.
While the open rate of messages from a Telegram bot is often much higher. According to Jivo, it can reach 80%.
On average, a Russian user spends 44 minutes a day in Telegram . Russians communicate in the messenger every day, read channels, watch groups and stories from friends.
Therefore, the client can receive a notification about a new message in your Telegram bot and read it faster than on other platforms. Unlike email, messages from the Telegram bot do not end up in spam and are instantly displayed to users, which makes the channel especially effective.
3. Telegram newsletters allow you to send personalized offers to different audience segments
With Telegram newsletters, you can segment your audience and send personalized offers to different groups of users.
For example, using mailings in Jivo, you can send an offer to those clients who wrote to the bot during a certain period of time. Or send a mailing to users who were previously interested in a certain product.
4. Newsletters via Telegram bot help not only to tell about the offer, but also to guide the user through the sales funnel
With Telegram newsletters, you can send singapore number subscribers an offer that they will respond to by clicking a button in the bot. The chatbot will also instantly answer questions and direct the user along the funnel towards a purchase.
For example, you send a newsletter with a promotion announcement and the user clicks the “I want a discount” button. Then the bot can offer product options, place an order or transfer the dialogue to a manager. This approach increases conversion and makes interaction with clients more effective.
5. Telegram newsletters provide higher reach and more segmentation opportunities than posts in a Telegram channel
