As you well know, the logo is a fundamental part of the image of any company. Each sector has its own unwritten rules about which logos work best and that also applies to the healthcare sector. How to design a logo for a medical clinic ? We give you the basic guidelines to do it.
The design of any logo is based on shapes and colors. Marketing experts have long studied how these two factors influence customers’ perception of a brand.
Now is the time to think. What image do patients look for in a clinic? Without a doubt one that transmits tranquility, health and safety. This can translate into the following:
Shapes
For simplicity we can talk about shapes based on straight lines and curved lines. Of the two, curved lines are the ones we most associate with feelings of tranquility and relaxation. Just what someone would expect to experience in a clinic.
Keys to designing the logo of a medical clinic
To reinforce that perception, it is also good to stay away from overly elaborate forms and opt for simple ones.
Colors
In terms of colors, there are two that are widely used in the telemarketing lists healthcare sector: white and blue. Both colors convey security, calm and tranquility. Green, pink or yellow can also be used, always in their lighter tones.
In any case, it is not recommended to mix more than two or three colors in a logo.
To summarize, the best option for clinics are simple logos with simple shapes of rounded lines and in light blue tones. You can look for inspiration in the logos of other clinics but do not be tempted to copy a design. You would be giving up having a unique and recognizable image.
Design your own logo with an application
Logo design applications
When designing a logo you have two alternatives:
Hire a designer to do it according to your instructions
In case you choose the second one. We recommend using logogratis.com .
It is a free and easy to use application. If you are looking for a more elaborate design, you can opt for professional applications such as designmatic .
Remember that it is essential to include your Book Your List logo not only in the clinic, but on your website, business cards, social networks, email signature and all promotional materials for your business.
