How Yaiza grew her business thanks to YouTube → A unique case. When we talk about undertaking a content marketing strategy, it is inevitable that some doubts will arise: How is it done? Where do I begin? What story to connect? Yaiza Redlights is a digital content creator, co-founder and CEO of RedLights.es , a space dedicated to emotional-sexual education and the sale of erotic toys. In this presentation, Yaiza told us the secret of her success and how this adventure has evolved over time. She did it at our ProMarketingDay event , on April 6, 2019. Through a natural and strong message.
Yaiza's 3 decisions to make a 180º turn in her life
Yaiza’s 3 decisions to make a 180º turn in her life. Before talking about success. it is necessary to talk about decisions. And it’s not just us saying it. Yaiza told us that she lived it firsthand and that his 3 key decisions were his launching pad. The first decision was to go live in England. without speaking English and with one hand in front and one behind. The second was to return to Spain. And, finally, the third consisted of starting a business. Yaiza found job function email list undertaking. the easiest path; She told us that she had lost all the fears that might remain after facing. them in a life experience that was impossible to forget.
From selling at a fair without stock to growing a YouTube channel
From selling at a fair without stock to growing a YouTube channel. Yaiza and her partner had an e-commerce with dropshipping. They sold erotic toys, and they went to the Barcelona. Erotic Show for the first time with the intention of selling out of stock. To do this, they counted on their friend Paula. winner of a famous television show that at that time. was in full swing and who helped them as a Book Your List spontaneous influencer. However, Yaiza’s partner, after the Barcelona Erotic Fair. encouraged her to open a YouTube channel because of her interesting way of explaining toys.
