Do the contents of your mind matter? Sorry to ask, of course they do, they are unique and full of explored and unexplored possibilities. Do you take care of your body? Sorry to ask, of course you do, and that sandwich was whole wheat (maybe).
What about the <head> and <body> sections of your website’s HTML document? Do their contents influence your website’s performance in the eyes of search engines?
Let’s take all the evidence we have so far and imagine the value of HTML tags in terms of SEO in 2018.
However, first, let’s look at some definitions so that we can agree that we have the same thing in mind when we think of HTML tags.
HTML tags are…
…pieces of text that exist in HTML. They are invisible to users (unless they are seen in the page’s source code) and provide search engines telegram number list information about your page. In this way, they help search engines understand the meaning of your content.
They highlight the most important parts of your page so that it stands out in SERPs (search engine results pages), which makes it easier for users to find your content. So it’s only natural to assume that HTML tags should be a crucial part of on-page optimization, and absolutely vital for SEO.
It was like that until search engines decided to not always look at tags and get the information themselves.
Then,
Do HTML tags still matter in 2018?
It is true that in recent years, the marketing the roi takes vastly of HTML tags on rankings has been decreasing. And now webmasters can even choose not to use some tags in their HTML and not have any problems.
However, there are still some tags that:
- They improve the user experience by providing better navigation and better search equivalence;
- They provide guidance to search engines on where to find the most important parts of the site or which parts to ignore;
- They make SERP snippets more attractive and informative.
“But what are those precious helpers?” you may ask. Let’s talk about each of them in detail.
What is it?
Title tags are commonly used by search engines to determine the topic of a given page and display it in SERPs. In HTML, a title tag looks like this:
<title>Your Fantastic Title</title>
Value for SEO
Title tags used to be a huge part of search india number list rankings. A title tag is one of the first things people see in the SERPs. So, these tags used to be the ones that got stuffed with keywords until they couldn’t get any more.
