Live e-commerce is being reshaped by content logic

Before opening the live broadcast room of Luolai Home Textiles Live e-commerce , many people did not expect that they would be able to see the scenery of “Golden Mountain in the Sunlight” in the live broadcast room of Douyin.

Luolai Home Textiles, which specializes in b ding, has always pursu the soft touch of yarn, so it has open some cotton bases at the foot of Tianshan Mountain in Xinjiang. In September this year, Luolai brought the camera of the live broadcast studio into the cotton fields at the foot of Tianshan Mountain. Users can not only clearly see the texture of the b ding under natural light, but also appreciate.

The charm of “Sunshine Tianshan Mountain” at different times

This live broadcast at the foot of the Tianshan europe cell phone number list Mountains is just a small “slice” of Luolai Home Textiles’ traceability Live e-commerce to Xinjiang; in September this year, Luolai Home Textiles’ traceability to Xinjiang series special event brought the brand a transaction volume of 30.8 million yuan.

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“Fun Business” observ that not only

Luolai Home Textiles, but many Douyin merchants are trying to expand the scenes and modes of live broadcasts, focusing the camera on the the real-time system processes outdoors or their own source factories, and adding to the content attributes of the venue. The renewal of the content ecology is also subtly changing the operating logic of live broadcast e-commerce.

The live broadcast room is not just a bright exhibition hall, but also has grasslands, sheep and the vast distance.

If you open the ERDOS Douyin live broadcast room in October this year

You can sit at home and watch the autumn in cayman islands lists Ordos in real time, how “the wind blows the grass and sees cattle and sheep”.

ERDOS is a fashion brand under the Ordos Group, Live e-commerce  using high-quality cashmere as raw material. On the ranch, snow-white lambs often break into ERDOS’s camera; during the days when ERDOS live broadcasts the source ranch, consumers come to the live broadcast room almost every day to “raise sheep online”.

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