ERDOS start live broadcasting the source Outdoor tracing of Ordos Ranch last year. As one of the few domestic clothing brands that has both “ranch” and “market” construction capabilities, ERDOS has long want to take consumers to the source ranch for a look.
Cheng Ai, deputy general manager
Of the brand business unit and director middle east mobile number list of the e-commerce department of Inner Mongolia Ordos Cashmere Outdoor tracing Group, said that the previous failure to carry out the event was due to limitations on tools and poor interactivity of visual presentation; “The emergence of live streaming makes it easier for us to get closer to consumers, and everyone can also feel in the video what good cashmere, a gift from nature, should look like.”
When tracing back to the source
ERDOS starts broadcasting every day with the sunrise on the grassland, without adding any additional scenery or lighting, presenting the natural flow of flowers, grass and sheep on the grassland at all times of the day.
Cheng Ai mention that when live streaming on the grassland, there is no ne to worry about the location selection, as every scene in Outdoor tracing the grassland cayman islands lists in autumn is beautiful. “Compar with daily live streaming, source-tracing live streaming pays more attention to the matching of products with the scene. Users can clearly see the dressing effect under natural light, and brands can also provide users with dressing suggestions for going out and traveling more easily.”
Compar with the first time it came to the grassland
ERDOS’s live broadcast of traceability by integrating feedback methods this year is more efficient; Cheng Ai said that the matching degree between people, goods and venues is better this year than last year. “This year’s traceability has basically doubl the number of viewers, and sales during the Double 11 period increas by 50% year-on-year.”