Pinterest is unique as a visual search engine within SEO ( Search Engine Optimization ) and AEO ( Answer Engine Optimization ). Where Google and Bing originally focused on textual search results, Pinterest has always been a star in discovering visual worlds.
Pinterest and SEO
Pinterest has its own search algorithm that is based on keywords, user behavior and engagement. If you want to be found well, you have to optimize your content just like with Google:
Use keywords in titles, descriptions, and boards. Your Pins will be more discoverable if they contain the terms users are actually typing.
Optimize your profile and boards. Make sure your profile name and description contain keywords whatsapp number database that appeal to your target audience.
Consistency is key. Pinterest loves consistent and relevant content, so post daily or use a tool like Tailwind to get better results.
Link your Pins to SEO-friendly landing pages. Every Pin you create will lead directly to an optimized page on your website. This will not only drive traffic, but also conversions.
Pinterest and AEO
Similar to Google’s featured snippets , Pinterest is all about directly answering questions with visually strong content, making it a great fit for your AEO strategy. Visual content like:
Visual featured snippets. Instead of textual answers, Pinterest shows relevant images, infographics, and videos as the first search results.
Optimization for voice search and AI searches. Visual content is increasingly processed be numbers by AI-driven search engines and voice assistants. It is important that your Pinterest strategy plays into this and does not miss any opportunities.
Directly answer intentions. People often search on Pinterest with a specific purchase sharon virk vp human resources intention, such as “best sunscreen for sensitive skin” or “minimalist home decor”. By scoring high in this area, including with structured content, you will remain at the top organically.
By cleverly combining SEO and AEO with Pinterest, you not only increase your visibility, but you also directly answer the questions that your target group has.
post from IKEA on Pinterest
Different types of Pins and how to use them
There are different types of Pins, each playing a role in the customer journey. By choosing the right Pins, you can pursue different business objectives, such as awareness and more conversions.
