Google works hard to make it easier for users to find information. In this way, the search engine periodically updates its tools as a way to improve the SERP results (also known as Search Engine Results Page). Updates to the search engine How Can You are meant to help users, […]
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This doesn’t sound bad until we realize that . These companies sell (or manage) privacy in exchange for a “whopping” $600 billion annually. The promise of Web3 is to significantly change this paradigm of using people’s personal data as a Inspirational and bargaining chip. Of course, as with all great […]
Do you get dizzy just hearing about “blockchain, cryptocurrencies, NFTs and the metaverse” ? All of them are part of the so-called Web3, and that is where the future lies. During a recent Springboard event, Dan Monaghan spoke about the new wave of the Internet. As the founder of WSI […]
Unlike Meta or Google, Apple has the huge business advantage of owning the infrastructure for its entire ecosystem of products. They also do an excellent job of retaining their customers with new products and services. Whether it’s hardware (phones, tablets, computers) or software (Safari, The App Store, Apple Maps, Apple […]
Authoritativeness authority in the . Matter and Trustworthiness ( reliability ) . While the latter is not a ranking factor per se, aligning content with What are some a stronger EAT is better weighted, especially for “ Your questions-that-google Money or Your Life” (YMYL) type sites. ) that have a […]
It may have slipped somewhat under the radar . But The Financial Times recently reported that Apple is preparing to substantially develop its advertising space in the coming years. Now, how do we know if Apple has not said anything in public? According to Future View of LinkedIn, Apple has […]
This is one of the questions Google asked (and answered!) in the August 18 Helpful Content Update, right in the section about avoiding search engine-first content. Ultimately, Google wants creators to create content that satisfies and adds value to search engines while using SEO best practices . Google also urges […]
In August 2022, Google aske digital marketers to focus on creating original content that is useful to people instead of generating content that focuses solely on search engine optimization (SEO) . The useful content update indica that Google Updating useful content intends to reward content and websites where visitors feel […]
There is some “meat”, whatever the value offer with the content, from the beginning with a tweet or publication, without waiting for a click from the audience to the piece of content. We share an awesome post on zero click content that further explains the concept. If you read it, […]
Eight is the lucky number! 2023 marks the eighth year in a row that we’ve publish a glimpse into the future. We love doing it, and this data suggests that our readers love it, and as long as that’s the case, we’ll be back every November! As we said last […]
