What does the ultimate page title & meta description look like?


Imagine you are walking through a shopping street with shops that are unknown to you. How do you choose which one to enter? An attractive facade can make that one shop stand out from all the others. The name on the facade and the appearance of the window display can tempt you not to walk on, but to go inside! You can also look at the Google search results page in this way. I did research on page titles and meta descriptions. In this article I share my findings with you.

Page titles and meta descriptions as a facade

The shopping street can be compared to the search results Telemarketing Final Expense Leads of Google. Instead of 10 different shops, we see 10 different search results. The front facade is equal to the page title and meta description (or: the meta snippets) of the search result: the first thing the visitor sees.


The chance that someone will visit your page is greater by offering the right, attractive information in the so-called meta snippets. Is the product you are looking for mentioned on the front?

Then that is the store where you should be

Does it say ‘Come in!’ or ‘SALE’?

Then you will probably be more inclined to take a look

What do the ideal page titles and meta descriptions look like? How do you convince people to visit your web page? We have done research on this. If you want to know more about the research, read on! Would you rather have more tips right away? Then scroll down to the infographic below.

Telemarketing Final Expense Leads

The research

We have analyzed the top 100 search results of 1000 Lead Generation Website Design Key Dutch search terms within Google NL. I have investigated which elements of a page title and meta description were used more often by the higher ranking search results.

The rating categories

The snippets were assessed based on a number of fixed categories:

Length : Is the page title/meta description truncated due to length?
Matching : Is the page title/meta description that Google shows the same as the page title/meta description in the source code?

By comparing nearly 100,000 search results, we were able to determine which elements from these rating categories are significantly associated with higher positions in Google.

The results

One of the most important ranking factors of Google is the link profile of a website. In order to prevent the link profile from being a major factor influencing the results, Domain Rating (DR) was checked for in all analyses.


When a page title or meta description is too long, Google will truncate it. We found a correlation between the rankings in Google and the length of the page titles and meta descriptions. For higher ranking pages, both title and description appear to be truncated significantly less by Google than for lower ranking pages.


Google does not always show the page title or meta description as it is stated in the source code of a page. This can have several reasons. In the vast majority of cases, Google will not find the text relevant enough and will therefore show a different, more relevant text.


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