What is digital marketing? (Infographic). For many entrepreneurs, , or rather Marketing in the era of hyper-connected humans (marketing tends to be essentially digital), remains a gray area in their business strategy.
The activities necessary to ensure a good online presence allowing your customers to find you on the Internet and access your content are numerous and, unlike traditional marketing, they require a radically different mindset and tools to be implemented.
What is digital marketing? (Infographic). With the infographic below, we have tried to provide you with the essential actions to implement to ensure your content has an optimum online presence, through your website.
Your website is a determining factor
Your Website is a determining factor in your the sense that it represents your information hub. It is on its web pages (corporate pages, product sheets, landing pages, etc.) that you will try to send the maximum traffic using the various digital channels (search engine, social networks, advertising, emailing, etc.).
You will also have the mission, from your website, to convert objectives: contact through a form, appointment making with a tool linked to your CRM, product sales, document downloads, etc.
Digital marketing to reach a wide audience
The content of being as we have seen essential, you will have to maintain it regularly and optimize the content of your pages. Then use at least the means below to make your pages visible.
SEO : This is what will determine the presence of your page in search results
SEM : Monitor popular and trending keywords and then buy keywords that are relevant to your business.
SOCIAL MEDIA : publish on Facebook, LinkedIn, promote on Twitter. Social networks give you visibility.
Optimize your pages
What is digital marketing? (Infographic) It’s more about content strategy than development. The more useful your content is to your prospects, the more traffic you’ll get. But, don’t forget to have good SEO practices.
Internal SEO
URL : URLs should be as short as possible and be explicit for visitors
Title : Each page should have a unique and relevant title for visitors. The title generally contains a keyword related to the content of the page.
Sitemap : A sitemap is as important for creating your website as it is for indexing its pages, especially with the Google search console.
Content and keywords : Repeat your keywords several times in the body of the text but of course it must remain relevant to your content.
404 : Create a personalized 404 error page on your site so that pages not found are not considered as broken links.
Image optimization :
What is digital marketing? (Infographic). Try to describe the images on the website. Search engines can read the ALT attribute of your images and therefore offer them in search results
Robots.txt : Think of this tool as a guide for Google indexing, let it know which pages are allowed to be visited. e.g. prohibit the Admin section of the site.
Title tags H1, H2, H3, etc .: Proper use of title tags explains the hierarchy of your content, keywords are also important.
Netlinking : The more direct links there are to your site, the more authority your content gains and the more your traffic increases.
External SEO
Increase your online presence by registering your site on professional directories, sharing on social networks, commenting on blogs, forums, discussion groups or participating in question-and-answer sites such as Reddit or Quora.
Content creation
So content production is a new necessity for companies wishing to communicate about their products and services.
Update your content regularly to keep your site up to date. This shows that there is activity behind the site and that the company is active.
For focused marketing, an industry email list is an invaluable resource. By connecting with targeted audiences, organizations can ensure individualized industry email list marketing that increases engagement and conversion rates. Businesses can efficiently adapt their messaging to contacts based on industry segmentation, which improves customer relationships and brand awareness. with the end, a high-quality email list promotes sales and aids with calculated expansion efforts.
Create articles for your blog High-quality information helps demonstrate your expertise and ensures the loyalty of your audience.
Search Engine Marketing
SEM is an online marketing activity, its goal is to increase the visibility of a site on search engines. SEM includes both SEO ( natural referencing) and SEA .
Use Google Ads to offer your products and services to Internet users who are actively looking for a solution to their problems.
To go further in notoriety
Display advertising : Display advertising is always used either through search results or through sites. Use Google Display Network, it gives you a chance to appear on thematic sites.
Webmaster tools : Webmaster tools allow you to monitor the indexing status of your site as well as monitor the competition. Performance : Nowadays, we no longer want to wait to see a web page, which is why the performance of your website is critical. There are many tools to test the speed of your site. Test your site on Google tools, tool . Email Marketing : It is a bit “old fashioned” but used in a relevant way, it can be a very effective tool. Make a newsletter to keep your audience informed of your news.
Optimizing your site is not that difficult, but as a website owner you will have to implement all these practices to give your content maximum visibility. Do you want to define your digital strategy but you don’t know where to start? Contact us for a free initial interview during which we can advise you on your current project and give you some ideas for developing your digital strategy.
How to design your website for marketing?
If you’re ready to take your site to the next level, here are some ways to make it work as a marketing tool:
- Make it attractive : Unattractive websites send customers back to the search results page. Remember that your website is part of your brand and says something about your company, its values, its professionalism. What do you want it to say about your business?
- Put yourself in the customer’s shoes : forget what the design committee wants What are your customers’ needs and expectations from your estonia whatsapp number resource website? Create a persona for them, with a name, description, personality traits, income, education, and everything else you know about the average buyer.
- This persona is an aggregate of your typical customer’s characteristics and should be the leitmotif of your content creation and other marketing efforts. Write for this person. Design for this person!
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Your website is your customers’ first point of contact.
- Communication should be concise and easy to understand. Eliminate jargon and anything that might distract the visitor from the goal of purchasing or making contact. Give them what they want. Don’t force your customers to search for answers to basic questions like.
- Where are you located? What’s your phone number? What if you have a problem? How does your service or product work? This information should be easily accessible.
- Every page on your
website should have a call to action
- CTAs can vary depending on your business type, products or services, offers, etc. For example, an e-commerce site will encourage visitors to afb directory purchase, while a B2B site will encourage potential customers to sign up for the service or contact them. We can discuss the different qualities of pop-ups versus other options, but no matter what style you choose, you need to have something that tells the customer what you want them to do.
- Give something of value : B2B sites should give away useful information or content in exchange for an email address. This gives the sales team a warm lead for further follow-up or for your email campaigns, etc.
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More than half of your customers use mobile
- Devices to find you, and that number is only growing. In some industries, that number is even higher. Make sure your website is compatible with small screens and that the smartphone experience lives up to your marketing efforts and your customers’ expectations. This is also essential for search engine optimization.
- Up-to-date content : A website is never finished. Renew the site’s photos at least once a year as well as its content. Your SEO team should keep an eye on broken links, performance in search results, etc. Add useful content as much as you can.
Ready to design your website with the marketing dimension? We are listening to you to . Contact us for a first free interview during which we can advise you on your current project and give you some ideas for the development of your digital strategy.
