Understanding human needs is the key to success in marketing and business. Maslow’s pyramid perfectly illustrates the hierarchy of these needs and serves as a powerful tool for creating effective business strategies. In this article, we will tell you what Maslow’s pyramid is, what levels it is divided into, and how it is used in marketing to determine the needs of the target audience.
Maslow’s hierarchy of human needs or pyramid
In 1943, American psychologist Abraham Maslow wrote the article “A Theory of Human Motivation ,” in which he outlined the idea that human telegram number database behavior is based on a hierarchy of needs. This theory became widely known as Maslow’s pyramid.
When the famous psychologist developed his theory, he did not conduct research or surveys. Maslow built his theory on studying the biographies of famous people: Albert Einstein, Aldous Huxley and Abraham Lincoln.
The psychologist noticed that these people had gone through similar stages of life on the path to self-realization and success. He put forward a hypothesis that only step-by-step passage of certain stages leads to recognition. This assumption formed the basis of the theory of the hierarchy of human needs. According to this idea, all human needs are ordered. To become a full-fledged personality, a person must satisfy them, starting with the lowest and moving to the highest.
The visual representation of the pyramid in the the impact of data on business decision making form of a triangle proposed by another American psychologist, Charles McDermid, in 1960, six years the publication of the book “ Motivation and Personality ”.
7 levels of needs in the pyramid with examples from life
Abraham Maslow divided needs into 7 categories and arranged them in a hierarchy: from the lowest to the highest. The psychologist believed that a person acts based on which needs are already satisfied and what he needs most. For example, if a person is very tired, he will lie down to rest. As soon as the fatigue goes away and he has energy, he will be able to focus on other things, such as work or communication with friends. That is, according singapore number to the theory, he moves to a new level of needs. There are seven levels – from basic to highest. When developing his theory in 1943, Maslow identified only five levels, but later revised the pyramid of needs, adding two additional levels to it.
