May will really shuffle the changes are coming cards

On May 25, 2018, an EU regulation will come into force that both online marketers. Online entrepreneurs are afraid of. However, many of them still underestimate it. It is the General Data Protection Regulation, known in the Czech Republic under the English abbreviation GDPR, and in Germany as the EU-Datenschutzgrundverordnung (EU-DSGVO). It will affect every online entrepreneur trading in Europe, and it will be indifferent whether they are based in Munich, Prague, or Hong Kong, because the GDPR applies to personal data processed within Europe. The transfer of personal data abroad will then be possible only if you comply with the strict rules and conditions set out in the regulation. However, transferring it to a third country whose level of personal data protection is not sufficient according to the EU will be prohibited.

Many of the principles of the German Data Protection Act will remain in place. Some of the rules that have been in effect so far will continue to apply in the cell phone database future. However, you should not take the new regulation lightly. If you have not yet taken the first steps, now is the time. Unfortunately, you are not alone: ​​Surveys in recent weeks show that very few companies are ready for the changes. A study by Hubspot showed that just under half of companies (42%) are ready for the changes and almost a quarter (22%) have not even started preparations.

We recommend that you study the changes as soon as possible, in detail. It is expected that the GDPR will not stir up dust in vain and there will be heavy penalties for non-compliance. Therefore, we have selected several of its most important parts for you:

Conditions for expressing consent (Art. 7) changes are coming

• The consumer must receive clear and understandable information about what he is giving his consent to.
• Consent must be voluntary and must be recorded.
• The consumer must give consent on the korea businesses directory basis of free will; forms must not be pre-filled.
• Subscription, for example, to the newsletter must be confirmed once again (for example, using a confirmation email).
• The same applies to personal data of customers (Lawfulness of processing, Art. 6). The establishment of a contractual relationship, for example a purchase contract, was sufficient for the processing of personal data. But to be able to process this data from May, you will need explicit consent. The same applies if you want to create a database of customers or employees. However, you do not need it for status data and user data.

Obligation to inform consumers changes are coming

If a customer in an online store wants to examples of gantt charts to manage digital projects know. What personal data about them is being collected and used. Then you will be obliged to provide them with this information. This includes, for example, information about their name, address, email address or the planned storage period of the data (see  Article 15 for more information).

Other consumer rights

• Right to erasure (Art. 17): Data subjects may request the erasure of their personal data.
• Right to be forgotten (Article 17): The personal data controller must inform third-party controllers (e.g. search engines) that process the personal data that the consumer requests their erasure.

Why all this, anyway? changes are coming

Online merchants, entrepreneurs and website operators who fail to comply with the new regulations can expect to face significant penalties, from millions in fines to painful penalties and even compensation for damages. Penalties could amount to up to 4% of a company’s total global annual sales, or 20 million euros. That’s why it’s important not to just wave your hand over GDPR.