A small effort to keep your subscribers may just work. Netflix does a tasteful job of trying to get you back as a member. They send one email when you cancel. Netflix email example Then another email shortly after if you did not restart your membership. email remarketing After that, no more emails. And then sometimes people who unsubscribe simply want to see less of you. They’re not trying to completely cut ties. Give them a choice to receive fewer emails. If you find that it’s not beneficial to your business to try to keep these subscribers, at least try to get some feeback through your unsubscribe page. 5. Retarget on Social Meia Collect your list of recent unsubscribes.
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Create a social meia ad that specifically targets these unsubscribers with an exclusive offer. 6. Create a Lookalike Audience Just because someone unsubscribe doesn’t mean they weren’t your target. You can provide their information Croatia Email List to Facebook to market to similar people who are not that subscribers. 7. Create an Exclude List Some unsubscribers just aren’t a good match. Live and learn. Base on the analytical data that you’ve gathere on that contact, you can choose to exclude peopleefrom receiving social meia ads if their profile looks like the unsubscribers.
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Note, if you’re marketing in countries that are part of the European Union, you nee to follow the new GDPR rules that went into effect in May 2018. These impact what you are require to do after someone unsubscribes and how you must inform unsubscribers. 8. Don’t Be Afraid to Let Subscribers Go Don’t hide the unsubscribe button. Don’t make people take several steps to unsubscribe. You end up with people who think they Book Your list unsubscribe so they mark future emails as spam. It causes frustration and hurts your creibility. This leads toward bad sentiments for your brand that may translate to bad reviews, bad social meia mentions, and so on. On top of this, having people on your list who don’t really want to be there, skews your numbers. They might open the emails sometimes.