The product owner constantly studies customer requests and takes into account trends. He passes this information on to developers. Thanks to this, the team gets a clear idea of ​​what the final product should be. Therefore, without a product owner, there is a risk that the product will not meet the expectations of the target audience.

Let’s say a company is releasing an app for training pets

The app has already been launched, as the main functions are ready: selection of a training program, notifications about training, various training courses.

These features were important to users at the very beginning job function email database of the app’s development. But after the product was launched, the situation changed.

What a product owner does: regularly conducts research and determines what other features people currently need in an app. That is, they collect relevant data. In the example about the app, users want to share photos and videos about pets with their friends.

Therefore, instead of animal profiles, the owner decides to develop products and services profiles for their owners, make a feed, stories. Otherwise, it may not be possible to make a popular application. That is, without a good product owner, it will not be so easy to filter user requests – not all team members may have enough expertise for this.

The success of a business and a product depends on whether it satisfies the needs of users. In order for marketing and sales departments to work effectively, it is also necessary to develop a good product first. That is, the work of a product owner is in any case very important for a business.

Product Owner in Agile

A product owner often works in Agile teams. Agile  is a flexible project management method. There are two main Agile frameworks: Scrum and  Kanban . A product owner is one of the members of a Scrum team.

To understand what role a product owner plays on a project, you singapore phone list need to understand a little about the essence of the Scrum methodology:

• Teams work in cycles that consist of repeating sprints.
• A sprint is a period of time, usually 1-2 weeks long.
• During a sprint, the team focuses on completing a list of tasks, called a backlog.
• The list of tasks is prioritized for project implementation.

As a result of Scrum, the team needs to develop an MVP — a minimum viable product. Then, during each sprint, it refines new features and releases product updates.

In Scrum, the product owner conducts research and determines what the product should be like so that people like it. Then he creates user stories  – descriptions of functions in language understandable to ordinary users.