You provide them with relevant content so they stay signe up. The important thing to remember here is that that you don’t have a captive audience with permission base email marketing. They can leave at any time. You respect that fact. It can take just one irrelevant piece of content to cause an unsubscribe request. The most relevant content is achieve through the process of segmentation. That’s dividing your subscribers into groups base upon traits, goals, challenges, behaviors or interests they share. Then send content that is customize for each segment. It’s not possible to be highly relevant if you are trying to speak to all of your customers in one blast email.
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According to the Digital Marketing Association, businesses that use segmentation average achieve a 760% higher revenue than those sending blast emails. Analytical tools help you determine which subscriber goes into which group. Segmentation tools help you automatically divide up your subscriber list to maximize relevance. Automation tools eliminate a lot of monotonous and time-consuming steps require to customize and deliver content for each segment. Without having these tools and the relate processes in place, it’s hard to increase revenues enough to off-set the time and money investment. That’s just one more Cyprus Email List reason working with a digital marketing company helps you get the best ROI. Delight your customer and grow at the same time with segmentation.
Your Touch Points Are Adding Up
Do Automate As Much a Possible The more you automate, the more time, money and frustration you save. There are millions of little tasks to do in permission base email marketing. Get a program to do them for you. Automate emails have a 70% higher open rate than non-automate. Automation makes sure you always send the right message Book Your list at the right time. Check out this chart from the creit bureau Experian. They found that the average time that businesses send email is between 8pm and 12am. That makes complete sense for business owners. This is when you’re done with your “regular” work and focuse on sending out emails.