Ability to track the entire customer journey

Machine learning to predict behavior In addition to offering better tools from a user-centricity point of view, GA4 also includes predictive metrics. Thanks to Google’s expertise in machine learning, you can apply this rich data to Google Ads , remarketing, social media marketing , and yes, your website too . Troubleshooting Consent Management and Cookieless Tracking By using artificial intelligence to model missing information, it is possible to reap the benefits of having valuable information even as the world moves away from the use of cookies and other identifying data. Thus, there is an opportunity to comply with new privacy protection laws (for example, GDPR and CCPA ), while at the same time learning from the entirety of your customer base. More control and customization With all these new possibilities, you may want to narrow the scope of the parameters you are going to measure.

Machine learning to predict behavior

GA4 allows you to customize the dashboard to prioritize the metrics that are important to your business. You can also take advantage of the integration with Google Data Studio to generate custom visualizations. A fresh way to visualize China WhatsApp Number Data data and reports To accommodate all these improvements, GA4 incorporates a new digital dashboard . While it’s always a bit of a pain to get familiar with a new interface, everything seems to indicate that the changes are worth it. Some of the changes in Google Analytics 4 compared to Universal Analytics are: The possibility of grouping the reports you want in the “ Reports: View custom data” menu. ” Additional reports, in addition to “ Acquisition, ” now also include.

More control and customization

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Take advantage of it to create your own self-study sessions on Google Analytics 4 or consult your local WSI digital marketing agency . When should I switch to Google Analytics 4? In March of this year, Google announced that it plans to discontinue Universal Analytics on July 1, 2023. Additionally, all of your historical Universal Analytics Book Your List data will be deleted in 2023. Therefore, the best time to switch to Google Analytics 4 is now ! We recommend configuring your GA4 to work in parallel with UA for as long as possible. On the one hand, this will allow you to familiarize yourself with the functions and features of the new product, and second.

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