There are countless things vying for your attention: texts or messages, social media, work emails and pings on Slack; what to say about the stock market, NFTs, the news, Netflix, and of course spending quality time with family and friends. Nowadays, we are all busy all the time. Such is life in the a recipe for successful world today. Now, what does all this have to do with short video content ? We just made it clear that people don’t have much time left for anything, and guess what? Those big product video productions that lasted 10 minutes and cost a fortune, nobody is watching. What a pity! Do you know what people will see? A one minute video that is funny, captivating and that arouses interest from the first seconds.
Short and beautiful videos win the attention of customers
Short and beautiful videos win the attention of customers According to this study , 68% of consumers are happy to watch business or product videos that are one minute or less long. On the other hand, less than 25% of potential customers finish watching videos that are longer than ten minutes. Therefore, in Philippines WhatsApp Number Data terms of video, it is a good general rule to consider that the shorter the better . However, this will also depend on where you intend to share your video. If you do it on LinkedIn or YouTube, chances are you’ll get some retention even for a longer video if it’s a good video (more on that later). If you’re active on Instagram or TikTok, you’ve probably already noticed that audiences on those platforms prefer much shorter videos, but it’s worth reiterating that a ten-minute video won’t thrive on TikTok.
How to make a great marketing video
It is important to optimize the duration according to the platform, but more important is to make a good video Facebook calculates that 47% of the value of a video is delivered in the first 3 seconds. This means that regardless of whether you make a 30-second video for Instagram or one over ten Book Your List minutes for YouTube, the success or failure of one or the other will depend on the quality of the first five seconds. You may have heard that the first impression counts, as this first impression definitely applies in the case of marketing content for short videos. How to make a great marketing video It’s the million dollar question! Know your audience After all of the above it is clear that one of the most important components in making successful short marketing videos is knowing your audience.
