A local citation is any mention of your business’s name. Address, and phone number online. Many SEOs believe they’re a key ranking factor for local SEO. Citations appear in lots of different places. Business directories, social networks—anywhere someone. Might be looking for information about local businesses. How to Build Here’s an example of one for a coffee shop in New York: Citations are believed. To help search engines verify the existence, legitimacy, and trustworthiness of your business. If the same details appear across many relevant and trusted websites, then Google likely has increased confidence.
That your business exists
Therefore, Is operational, and that what you say about it is true. According to a survey by Moz, citations are the fifth most important ranking signal for local queries. That said, it’s worth company data pointing out a couple of things about this survey: It’s a few years old. The survey was conducted in 2018. Given that citations have almost certainly been decreasing in importance over time, it’s quite likely that they are less important today. Not all SEOs believe that citations are still important. Even in 2018, there were quite a few SEOs who responded to Moz’s survey saying that citations were no longer of huge importance, and didn’t move the needle all that much. That last point is an important one and one that we generally agree with.
Getting local citations
Therefore, From anywhere and everywhere is unlikely to. Have a big impact on your local rankings. I’d see those mentions more as advertising — if you think people are going to Book Your List see it and explicitly search out your business, then that’s great. How citations help people to discover your business People don’t always use Google to find local businesses. They often turn to sites like Yelp, Yellow Pages, and specialist directories like That’s one of the reasons why it’s useful to get listed on these sites. The other reason is that business directories often dominate search results for local queries. For example, try searching for “plumber nottingham”: Before we talk about how to build citations, we need to understand the two types of citations you can get.
