Email marketing is one of the oldest types of digital marketing (did you know the first email was sent in 1971 ?) and it’s still around because it works . The great thing about email is that you can create targeted email For Your Business marketing campaigns by leveraging the data you have on your customer and using what you know about your customers and their intentions. To know if your campaign was successful, you need to evaluate some email marketing metrics. You can get started with one of the many free email marketing tools available to small businesses, or contact a local WSI digital marketing consultant to learn more about the metrics and what they mean.
The future of contextual marketing
The future of contextual marketing Contextual marketing is the process of sending marketing content such as emails, blog posts, or advertisements to customers at a certain point in their buying journey . For contextual marketing to work, timing and details count. What does this mean for a Denmark WhatsApp Number Data targeted email marketing campaign? Before creating an email, you’ll need to know the context of your audience, customers, or leads. Use everything you know about them to build audience profiles and buyer personas. Based on this, you can create personalized, targeted and relevant marketing campaigns. Why should you use contextual marketing in your email marketing strategy? Because it converts better and increases retention since it focuses on customer needs.
Measure intent instead
When recipients feel like you’re focusing on their problem, they’re more likely to open the email and click or convert. Measure intent instead of vanity metrics Data is still the best way to measure customer intent for a given business using email marketing. By analyzing behavior over time, you Book Your List can identify trends to see if your content is engaging with your website or if recurring search engine queries are driving conversions, such as signups, purchases, or visits to your store . With this in mind, what email marketing metrics would you use to gather information and target those prospects? Click-Through Rate (CTR) The percentage of email recipients who click on one or more links in your email. Why is it important to follow up? Because it gives you direct information about people on your email list who are interacting.