Send triggered emails base on behaviors. We talke a little bit about triggere email campaigns earlier when we covere email lead generation best practices. But it’s worth bringing up here because triggere email campaigns are one of the best ways to improve email marketing conversion rates. Sending targete email content when a lead takes a specific action helps ensure that you’re getting the right message to the right person at the right time. Here are just a few actions that you might use as a starting point for triggere email content: A new subscriber signs up .You should automatically send an email to leads when they first sign up to receive your emails.
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You may also want to send additional messages in the weeks following to keep them engage. A consumer abandons their shopping cart .If a consumer adds items to their online shopping cart without finalizing their purchase. You should send them an email to remind them of what they left behind. To increase conversions, make it easy Finland Email List for them to check out. A lead downloads a content offer .When a lead downloads a content offer or fills out a landing page form to download a content offer. You should automatically send them an email thanking them for their download. You may even want to send later messages providing additional content that’s valuable and relevant.
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A lead fills out the contact form .When a lead fills out a contact form on your site, this means that.they are serious about purchasing your products or services. You should automatically send them a message after they fill out the Book Your list contact form to let them know that you will be reaching out to them shortly. These are just a few of the actions that you might use to trigger specific email campaigns. Remember, with email marketing automation, you’re able to automatically send these messages when the lead takes a specific action.