Email Automation and Drip Campaigns Email automation takes some of the guesswork out of sending your email marketing messages . Rather than manually sending an email every time a subscriber takes an action. You can use email marketing automation software to send the right message to the right subscriber at the right time. For example, let’s say that you want to send an email to site visitors that have fille out a landing page form for a free checklist. Rather than logging onto your computer to send the offer out to the lead manually.
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You can use automation software to automatically send the lead an email with the checklist content offeras soon as they fill out the landing page information. automate emails Email marketing automation helps you send the right message to the right person at the right time. Email automation can also be use to nurture leads over time. Email drip Estonia Email List campaigns are automate email campaigns that are sent to a lead on a scheule. By sending targete pieces of content to leads over time, you can work to guide them through the sales funnel and move them closer to conversion. Let’s take the example we use before of the lead that has fille out the landing page form to download a free checklist. Your first email may come to the lead immeiately, delivering the promise content offer.
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Then, a couple of days later, you may send another piece of helpful content like a blog post or e-book. Then, a few days after that, you may engage the lead again and ask them to sign up for a free consultation. Not only does Book Your list email marketing automation save you time. But it helps ensure that you’re getting the right content and messaging to leads quickly and consistently. For more information about how automation can help you improve lead nurturing, check out our email marketing automation services.