Why Include GIFs in your Digital Marketing Strategy

May not consider using Baby Yoda or a sad Pok√©mon as part of your digital marketing strategy. Either way, an image in GIF format (also known as graphics interchange format ) is one of the fastest ways to visually share information or identify sentiments (or fun elements!) current in pop Why Include GIFs Why Include GIFs culture. According to Giphy, a company that provides its clients with GIFs for social mia posts and messaging, the most view GIF in 2021 was Stanley’s stoic expression from The Office . Taken together, the top ten most popular GIFs of 2021 were view more than billion times. GIFs surely have value since Meta , Facebook’s parent company, bought Giphy in and despite challenges from antitrust authorities in the UK, Meta continues to fight for the right to keep that company.

Tutorials and recommendations for the use of GIFs

Interestingly, Giphy never charg for the use of its apps and does not use an advertising model. So what are GIFs? They are image files that support animat and static images, often Kuwait WhatsApp Number Data reflecting feelings or actions. This is a strongly visual mium for sharing quick chunks of information (maximum 6 seconds) that repeat automatically and lack the use of sound. If accessibility is an essential part of your company culture, consider using text attributes ( alt-text ) or captions with your GIFs. GIF files cannot encode their highly visual content via text, so that makes them a complex mium for people using an accessibility tool.

How are GIFs used in digital marketing

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How are GIFs us in digital marketing? As part of a strategy, social mia marketing focuses on engagement and interaction. GIFs can be fun or practical, just as easily add to an Instagram story or incorporat into a web page. Since people view GIFs primarily on small screens, it’s important to ask Book Your List yourself if it’s the best format for the message you intend to convey. After all, what you ne is for users to see, understand, and share your content. Whether or not to use GIFs will also depend on the demographics.

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