Retention specializing in B2B markets. She advises companies on go-to-market strategy sales lead generation customer and prospect data content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth also teaches marketing at business schools in the U.S. and abroad. She has taught at Columbia and NYU Stern business schools in New York and abroad at Hong Kong UST Singapore Management University Athens College San Andres University
Krakow and Indian Institute of Management Bangalore. Ruth is a guest blogger at Biznology CustomerThink and Business 2 Community and a contributing writer at AdAge and AdWeek. She co-hosts the business email list Marketing Horizons podcast. Her newest book is B2B Data-Driven Marketing: Sources Uses Results. Ruth has held senior marketing positions at Time Warner Ziff-Davis and IBM and holds an MBA from Columbia University. Related topics B2B marketing Get the daily newsletter digital marketers rely on.
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Where we’verom past behavior to make bets on future customer behavior. Good that data is driving predictions all over the place. But that said I’m a bit annoyed about AI as a mere buzzword. It’s fine — essential Book Your List even — for companies to search out ways to harness AI to improve their current products and open doors to new offerings. But let’s stop adding AI to every tagline irrespective of whether data modeling is really part of the product. OK I’ll stop griping. Third it’s encouraging that entrepreneurs are coming up with
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