Most blog posts should be at least 300 words in length. Any shorter than that, and you should probably question whether you have anything much to say at all. From there, hitting a certain word count shouldn’t be your aim. Your aim should be to write a thorough, engaging, and well-researched post that’s as long as it needs to be: no less and no more. However, the fact that you’re reading this means you’ve probably heard that Google ranks long posts higher than short ones. How Long Should In this post, we’ll explore why this is almost certainly wrong, and what you should do instead to optimize your blog posts for search engines.
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Data comes from analyzing a sample of around 900 million pages from the 3+ billion pages Content Explorer. That’s our content research tool for analyzing the best-performing content about a topic. However, we’re not the first to see this correlation. Many people have analyzed executive email list other data sources and found the same thing: longer content gets more backlinks than shorter content. Why might you see this correlation? Let’s start with the most obvious possibility: longer blog posts just seem more impressive, and that’s why more people link to them. Although that might seem like a reasonable claim, our data doesn’t really back it up. Take another look at the graph above and you’ll see that it cuts off at 1,000 words. For posts longer than this, we actually found a strong negative correlation between word count and backlinks.
How Long Should words
The average number of backlinks from unique websites (referring domains) starts to decrease after 1,000 words. So what’s the deal here? Our theory is that the Book Your List correlation at least partly comes down to the balance between thoroughness and succinctness. Let me explain: Generally speaking, longer content tends to include more ‘link-worthy’ talking points. But it also buries those important “need to know” points among a lot of less important “nice to know” information. The result is a piece of content that fewer people read all the way through, meaning that fewer people actually come across the included ‘link-worthy’ points. And if fewer people come across them, fewer people will link to you.
